Analyst, Consumer Research & Insights

Our teammates are at the core of what we believe in: People, Collaboration, Learning, and Excellence (PeopleCLE). We look to hire individuals who are committed to our purpose of uniting and inspiring our city through the power of team. Our mission is to win the World Series while creating a compelling fan experience. If you believe you possess these important traits, please consider a career with the Cleveland Guardians.

PRIMARY PURPOSE: Responsible for executing learning plans and conducting internal and external qualitative and quantitative fan research to cultivate a deeper understanding of our fans, enhance analytical capabilities, and foster exceptional cross-functional collaboration. Engaging in daily research functions dedicated to supporting our strategic priorities revolving around promoting brand growth and enhancing the overall fan experience.

RESPONSIBILITIES & DUTIES:

Consumer Research and Insights  

• Assist Director, Consumer Research & Insights in designing, coordinating, and executing learning plans with both qualitative and quantitative research in support of strategic initiatives, business plans, and the annual research calendar
• Deliver insights, data, and most importantly, recommendations that drive action across the organization and relevant departments
• Execute ongoing insight-generation research and fan experience tracking to determine unmet needs, foundational fan insights, and potential areas of opportunity 
• Leverage insights from both primary and secondary research to enhance new activation programs and innovative offerings targeted at priority fan segments, assisting in determining desirability, viability, and feasibility
• Own the MLB 'Voice of the Consumer' program to fuel strategic decision-making processes within cross-functional teams

Analytics  

• Assess the impact of key marketing programs, ticketing offers, etc., summarizing key insights and communicating relevant findings and recommendations to stakeholders across the organization

• Utilize Tableau, SQL, and other relevant technologies, applying them to daily analytics tasks related to brand building, marketing, and fan engagement

• Support Director, Consumer Research & Insights in identifying opportunities to improve data collection, management, and analytics, and participate in assessing potential solutions

• Other duties as assigned

EDUCATION & EXPERIENCE REQUIREMENTS:

• Bachelor's Degree in business administration, marketing, business analytics, economics, or related major
• 1-5 years experience as market research analyst in Sports, Consulting, Traditional CPG, or other consumer-centric industries. 
• Demonstrated ability to critically assess the financial and strategic impact of programs and activities
• Proficiency with Microsoft Excel or other Microsoft Office products
• Proficiency in Microsoft Excel and Tableau products
• Background working with SQL (or other similar database management software)
• Proficiency with Qualtrics or other similar research software is strongly preferred

ROLE REQUIREMENTS:

• Capable of designing and executing market/fan research to develop meaningful insights to inform broader organizational projects
• Ability to understand how initiatives (or potential initiatives) impact broader organizational objectives
• Meticulous attention to detail and follow-through to ensure execution excellence
• Robust collaboration skills to successfully develop and execute plans cross-departmentally
• Self-motivated and directed

ORGANIZATIONAL REQUIREMENTS:

• Reads, speaks, comprehends, and communicates English effectively in all communications. 
• Represents the Cleveland Guardians in a positive fashion to all business partners and the general public. 
• Ability to develop and maintain successful working relationships with members of the Front Office. 
• Ability to act according to the organizational values and service excellence at all times. 
• Ability to work with diverse populations and have a demonstrated commitment to social justice. 
• Ability to walk, sit or stand for an entire shift. 
• Ability to work extended days and hours, including holidays and weekends. 
• Ability to move throughout all areas and levels of the Ballpark. 
• Ability to work in a diverse and changing environment. 
• Occasional physical activity such as lifting and carrying boxes up to 25 lbs. 

At the Cleveland Guardians, we are all about creating an inclusive environment that brings out the best in everyone. It is a big part of who we are, how we compete, and how we make an impact in our community. We want every employee to feel like they truly belong here.

We also know that people from historically underserved groups—like women and people of color—sometimes hesitate to apply for jobs unless they check every single box on the qualifications list. We’re looking for the best person for the job, and we know that you might bring skills and experiences that aren’t exactly listed but could be a huge asset to our team. So, if this role excites you, we encourage you to apply, even if you don’t meet every single qualification.