What are the responsibilities and job description for the Marketing Associate - Location: Cleveland - hybrid position at Cleveland Hearing & Speech Center?
Proactive, self-starter with a positive attitude
Find out more about this role by reading the information below, then apply to be considered.
Creative
Detail-oriented and capable of producing high-quality work in a fast-paced environment
Able to adapt to changing priorities and work under pressure
Highly interpersonal with a demonstrated ability to build relationships across teams and with a variety of stakeholders
Purpose of Job :
The Marketing Associate helps to strengthen the functions of the department by supporting day-to-day marketing activities including social media marketing, content development, digital and traditional advertising, graphic design, internal and external communications, project management, and other special projects as needed.
Major Duties and Expectations
- Program Event Storytelling
- Capture high-quality photographs that highlight key moments and participants, ensuring a visually engaging representation of events.
- Document detailed notes and observations during events to create comprehensive and accurate records that support storytelling and marketing strategies.
- Craft compelling narratives that effectively communicate the impact and significance of program events, utilizing multimedia elements such as photos and videos.
- Website
- Ensure content is consistently up-to-date, accurate, and aligned with agency objectives.
- Optimize user experiences via feedback, analysis, and industry best practices.
- Assist with strategic projects : search engine optimization (SEO), site upgrades, etc.
- Social Media
- Develop annual plan; manage platforms, timelines, and calendars; ensure proper execution.
- Develop, schedule, and post content; engage with followers.
- Conduct continuous analysis; optimize reach.
- Generate and leverage enhanced content, prioritizing new video strategies.
- E-newsletters
- Develop annual plan; manage timelines and calendars; ensure proper execution.
- Write and edit messages for internal and external audiences.
- Design & Content
- Create engaging written, graphic, and video content for all digital channels.
- Draft speeches, position statements, press releases, talking points, etc.
- Edit and proofread copy.
- Other
- Assist in the planning, creation, and execution of marketing campaigns across different channels.
- Coordinate between teams to ensure consistency in goal alignment.
- Maintain the department’s library of digital marketing assets and inventory of collateral and / or promotional items; refresh and reorder as needed.
- Prepare reports, presentations, and other documents.
- Utilize CRM-style database to manage workflow, analytics, distribution lists, contacts, and engagements.
- Monitor trends and metrics; analyze feedback and data, report outcomes; help shape strategy.
- Serve as main intake and liaison for all agency-related marketing requests.
- Act as a team affiliate for cross-team events and priorities.
- Provide project management and support to outside vendors.
- Act as an ambassador of CHSC.
- Ensure adherence to all brand guidelines.
Education / Experience / Skills
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Remote working / work at home options are available for this role.
