What are the responsibilities and job description for the Vice President of Marketing position at clevelcrossing.com - Jobboard?
Posted on
May 13, 2021
Profile
Job Title : Vice President of Marketing
Company : Sotheby's International Realty
About Us : Sotheby’s International Realty was founded in 1976 as a real estate service for discerning clients of Sotheby’s auction house. Today, the company’s global footprint spans 1,000 offices located in 72 countries and territories worldwide.
Key Responsibilities :
- Responsible for developing a comprehensive global marketing plan and brand positioning – from strategy to execution – that supports sales growth in both B2C (consumer property sales) and B2B (recruiting and retention of sales agents) verticals.
- Leads a diverse global team and daily operations of the brand marketing function.
- Developing and implementing campaigns and promotions that position the brand and its agents as global leaders in the luxury real estate arena.
- Acts as the voice of marketing with client groups and provides feedback to the CMO.
- Establishes consistency throughout SIR advertising regarding identity standards.
- Proactively collaborates with various teams to understand current and emerging marketing needs.
- Establishes and manages marketing policies, procedures, and budget.
- Ensures cross-functional marketing teams support brand positioning.
- Communicates effectively across all functions of the organization.
- Researches competitive landscape and stays current on advertising and positioning of competing brands.
Qualifications :
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