What are the responsibilities and job description for the VP Product Marketing position at clevelcrossing.com - Jobboard?
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Nov 04, 2021
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OUR VISION : THE WORLD. SUBSCRIBED.
Customers have changed. They’re looking for new ways to engage with businesses. Consumers today seek constant improvement, not planned obsolescence.
In the old world (let’s call it the Product Economy) it was all about things. Acquiring new customers, shipping commodities, billing for one-time transactions. But in today’s new era, it’s all about relationships. More and more customers are becoming subscribers because subscription experiences built around services meet consumers’ needs better than the static offerings or a single product.
Our vision is “The World Subscribed” where one day every company will be a part of the Subscription Economy (a phrase coined by our CEO, Tien Tzuo and author of the best-selling book Subscribed).
The Opportunity
There is a massive shift in the global economy as consumers embrace Usership over Ownership, and companies across industries are re-imagining their underlying business models - shifting away from selling products and towards delivering services that are subscribed to or consumed.
Zuora has been at the forefront of this change, helping leaders like Ford, Zoom, Siemens, DocuSign, and the New York Times launch, scale, and transform their businesses for the new era. We’ve gone from venture-backed startup to the public leader in our category.
But the opportunity ahead is 100x bigger.
As our customers are in the midst of transition, so is our platform. We’re evolving from a single, best-in-class product line to a portfolio of applications each with billion dollar TAMs. Our customers increasingly see us not as just a useful application, but as a platform that serves as the core operating system for their subscription business, and is disaggregating the legacy ERP monolith in the process.
Reporting to the CMO, we’re looking for an executive Product Marketing leader who can build the team that will crystallize and amplify our vision in the market. A team who will partner with our product organization to translate our multi-product vision into the right go-to-market strategy. A strategy that will go head-to-head with the largest software companies in the world.
WHAT YOU’LL ACHIEVE
PRODUCT-LED GTM STRATEGY :
Develop a clear GTM strategy that translates our product innovation into solutions with repeatable customer buying motions that drive accelerated product adoption and revenue growth.
- We complete our transformation from single-product leader to multi-product leader.
- We have company-wide clarity - across solutions - on who our target customers are (personas / ICP), what their pain is, and why they chose Zuora over alternatives.
- We constantly iterate and test our hypotheses to seek out what’s working and where we get stuck.
- We use this GTM approach to learn, change, and ultimately drive up Zuora’s revenue growth rate.
POSITION ZUORA FOR THE NEXT 10 YEARS :
Position the company and our product portfolio in a way that transforms the perception of the business from a leader in “subscription billing” to the leading platform for operating a subscription - and we see the marketplace repeating our narrative back to us.
EMPOWERED FIELD ARMY :
Ensure our field army has the calm confidence that comes with knowing we have the best solution in the market. We aggressively go head to head with the world’s largest software companies - knowing that they are sitting in our chair.
TEAM OF LEADERS :
We build and nurture a team of A-players and create a PMM organization that is the envy of the market.
WHAT YOU’LL NEED TO BE SUCCESSFUL
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