What are the responsibilities and job description for the Associate VP Marketing - Home Segment position at Clevelcrossing?
Location
Learn more about the general tasks related to this opportunity below, as well as required skills.
Overland Park, KS, United States
Posted on
Mar 09, 2022
Profile
Job Information
Humana
Associate VP, Marketing - Home Segment
Overland Park
Kansas
Humana is a Fortune 50 market leader in integrated healthcare whose dream is to help people achieve lifelong well-being. Humana is building an industry-disrupting home care business, which is bringing care to the patient's home across the full spectrum of acuity from Primary Care relationships to Hospital encounters. Our integrated model includes integrating recently acquired assets, such as Kindred at Home and onehome, with strategic partners such as heal and Dispatch and our owned care management, palliative, and other specialized programs.
This will require developing new categories and products, expanding into new customer segments, deploying critical capabilities, and redefining the care experience. We are seeking a talented marketing leader to join our team in the newly-created role of Associate Vice President (AVP), Marketing - Home Segment. You will oversee the development and implementation of long-term integrated strategies and programs that will be key to the success of the largest Home Health business in the country. More specifically, you will drive patient acquisition, engagement, and retention through a tight relationship with the sales function, as well as through direct-to-consumer strategies.
This position can be located anywhere within the lower 48 states. Relocation assistance will be provided if you desire to relocate to Louisville, KY.
Responsibilities
Key Responsibilities :
- Define Marketing approach for the existing fee-for-service and emerging value-based care business models in home health.
- Partner deeply with sales function to understand their go-to-market needs and develop strategies to support.
- Partner with clinical innovation team to define and launch new services.
- Lead Portfolio Marketing approach for the segment.
- Engage with partner organizations to align on marketing strategies.
- Drive sales success with carriers and providers (B2B marketing).
- Oversee and manage all marketing strategy, planning, and execution for the Segment Marketing team.
- Build, lead, and develop an initial team of 10-15 experienced marketing professionals.
- Collaborate within broader Marketing organization to ensure consistency within market strategies.
Key Candidate Qualifications
The successful candidate will have broad and diverse marketing leadership experience, a degree in Marketing or a related field, and a clear track record of spearheading marketing best practices and innovation. Ideal candidates will possess :
NOTE : We will require full COVID vaccination for this job, as we are a healthcare company committed to health and safety. If progressed to offer, you will be required to provide proof of full vaccination or documentation for consideration of a medical or religious exemption where allowed by law.
Scheduled Weekly Hours : 40
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