What are the responsibilities and job description for the Associate VP Marketing - Home Segment position at CLevelCrossing?
Job InformationHumanaAssociate VP, Marketing - Home SegmentinWashington, District Of ColumbiaDescriptionHumana is a Fortune 50 market leader in integrated healthcare whose dream is to help people achieve lifelong well-being. As a company focused on the health and well-being of the people we serve, Humana is committed to providing progressive benefits that advance the employment experience and vitality of the associate community. Humana is building an industry-disrupting home care business, bringing care to the patient's home across the full spectrum of acuity from Primary Care relationships to Hospital encounters.This strategic shift will add considerable complexity to the marketing function supporting the segment, and strong marketing leadership will be key to the successful execution of the strategy. We are seeking a talented marketing leader to join our team in the newly-created role of Associate Vice President (AVP), Marketing - Home Segment. You will oversee the development and implementation of long-term integrated strategies and programs that will be key to the success of the largest Home Health business in the country.ResponsibilitiesKey ResponsibilitiesDefine Marketing approach for the existing fee-for-service and emerging value-based care business models in home health.Partner deeply with sales function to develop strategies to support their go-to-market needs.Partner with clinical innovation team to define and launch new services.Lead Portfolio Marketing approach for the segment.Engage with partner organizations to align on marketing strategies.Lead team in rapid test and learn methodology.Drive sales success with carriers and providers through B2B marketing.Oversee and manage all marketing strategy, planning, execution, and measurement for the Segment Marketing team.Build, lead, and develop a team of 10-15 experienced marketing professionals.Collaborate within broader Marketing organization to ensure consistency within market strategies.Key Candidate QualificationsThe successful candidate will have broad and diverse marketing leadership experience in multiple environments, including sales enablement, B2C, B2B, and digital. He / she will have a degree in Marketing or a related field and a clear track record of spearheading the adoption of marketing best practices and innovation. The successful candidate will also have experience in a large, highly matrixed company (i.e., Fortune 250).NOTE : We will require full COVID vaccination, including booster, for this job, as we are a healthcare company committed to putting health and safety first for our members, patients, associates, and the communities we serve.Scheduled Weekly Hours40#J-18808-Ljbffr
