CLevelCrossing is hiring: VP of Creative Strategy in New York

Location

New York City, NY, United States

Posted on

Sep 27, 2019

Profile

Leaf Group is looking for a VP Creative Strategy to help lead the Creative Studio for the Brand Partnerships Group, working across Well Good, Hunker, and Livestrong from our New York, NY office. This is an opportunity where you can help plot the course for our marketing and creative strategy / implementation AND roll up your sleeves to work in a profitable company that is growing rapidly and redefining the media business. You will be responsible for managing the day-to-day creative ideation and execution efforts with a focus on BIG, splashy, best in class ideas and campaigns.

Leaf Group Ltd. is a diversified consumer internet company that builds enduring, creator-driven brands that reach passionate audiences in large and growing lifestyle categories, including fitness and wellness (Well Good, Livestrong.com and MyPlate App), and art and design (Saatchi Art, Society6 and Hunker). We work in a fun, collaborative environment that is diverse, adventurous, and open-minded. We look for proactive, accountable people focused on continuous learning and growth to push themselves and our business forward.

You’ll Report To : SVP, Creative & Strategy

A typical day as a VP Creative Services might include :

• Work with the SVP, Creative & Strategy to lead, manage, and implement our 2020 roadmap for the creative studio consisting of integrated brand marketing, branded content, branded video, experiential and design teams.
• Ideate and execute all custom partner programs across the Leaf Group portfolio.
• Creative Strategist : smart BIG ideas create great partnerships. This role requires an out-of-the-box thinker that can solve client problems with a differing POV than the industry standard.
• Creative Storyteller : oversee big campaign ideation and translate into a compelling narrative for our partners.
• Brainstorm Expert : create and manage a safe, open, collaborative, and creative environment for all parties to bring their best ideas.
• Marketing Strategist : guide the RFP process and outcome from inception through execution.
• Strategic Thinker : evaluate and introduce new offerings to the portfolio.
• Collaborate with Sales and internal teams to manage RFP responses, proactive proposals, and custom presentations.
• Proactively identify and deliver best-in-class cross-platform experiences and content ideas.
• Articulate strategic ideas via written proposals and presentations.

You’ll be successful if you :

What We Have :

Leaf Group, Ltd. is an equal opportunity employer. Applicants for all job openings are welcome and will be considered without regard to race, color, religion, national origin, sex, age, sexual orientation, physical or mental disability, or any other basis protected by state, federal, or local law.

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