What are the responsibilities and job description for the VP Marketing position at Clevelcrossing?
HBO Max is the future of entertainment and storytelling.
The following information provides an overview of the skills, qualities, and qualifications needed for this role.
WarnerMedia’s new streaming entertainment offering, HBO Max is the culmination of some of the most innovative new technology and greatest creative talent in the industry. Anchored by the entire HBO service, arguably the greatest brand in television, HBO Max also features fan favorites from the WarnerMedia library including Warner Bros., New Line, DC, CNN, TNT, TBS, truTV, Turner Classic Movies, Cartoon Network, Adult Swim, Crunchyroll, Rooster Teeth, Looney Tunes, and more. HBO Max will also be home to key third-party library acquisitions, such as Friends, South Park, and Doctor Who, and more than 50 exclusive Originals in its first year, from groundbreaking creative talent such as J.J. Abrams, Ridley Scott, Jordan Peele, Steven Soderbergh, Michael Mann, Mindy Kaling, Reese Witherspoon, Anna Kendrick, Greg Berlanti, Melissa McCarthy, Robert Zemeckis, Ellen DeGeneres, and other visionaries. HBO Max launches in May 2020.
The Job
The Vice President, Max Originals Program Marketing will be responsible for developing creative, social, digital, and media strategies for promoting Max Originals on and off the service - as well as seeing the campaigns through execution. They lead a team and report directly to the SVP of Originals Marketing and will oversee and execute 360-degree campaigns and programs from inception through delivery to achieve business objectives.
- Lead in agency selection and management for originals campaigns.
- Lead influencer marketing and the digital word of mouth initiatives including evergreen strategy development and promotional activations.
- Oversee the output of content on owned channels, especially social media profiles.
- Win support for campaigns from all relevant partners, including executives and external talent.
- Act as the primary point of contact to Programming and Show executives.
- Partner with show creativity and talent to develop digital content extensions to linear programming.
- Lead, coach, and manage subordinate staff.
The Essentials
12 years of content marketing experience, driving interest, viewing, and engagement for series and / or films; ideally at a streaming service.
A track record of building and leading high performing teams.
Strong communications and presentation skills are a must.
Strong command of web and social analytics and insight development.
Strategic, qualitative, and competitive analysis - including robust media landscape and programming knowledge.
The Perks
Exclusive WarnerMedia events and advance screenings.
Paid time off every year to volunteer.
Access to well-being tools, resources, and freebies.
Access to in-house learning and development resources.
Part of the WarnerMedia family of powerhouse brands.
WarnerMedia is a leading media and entertainment company that creates and distributes premium and popular content from a diverse array of talented storytellers and journalists to global audiences through its consumer brands including : HBO, HBO Now, HBO Max, Warner Bros., TNT, TBS, truTV, CNN, DC Entertainment, New Line, Cartoon Network, Adult Swim, Turner Classic Movies and others.
Warner Media, LLC and its subsidiaries are equal opportunity employers. Qualified candidates will receive consideration for employment without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.
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