What are the responsibilities and job description for the VP Social u0026 Editorial Content Brand Marketing position at Clevelcrossing?
VP Social & Editorial Content Brand Marketing
Posted on
The full job description covers all associated skills, previous experience, and any qualifications that applicants are expected to have.
Jan 12, 2021
Profile
Located in New York or LA and reporting to the SVP, Brand Marketing, this position will be responsible for the editorial vision of HBO and HBO Max digital / social content, as well as HBO.com, while leading and developing a team that informs, entertains, and empowers our audience. This key leadership role will work with internal stakeholders throughout WarnerMedia to craft a cohesive brand POV across all platforms, including Facebook, Instagram, Twitter, Tik Tok, Pinterest, podcasts, and digital audio hubs. The ideal candidate has extensive digital / social and publishing experience including content production and an understanding of audience behaviors, and the proven ability to navigate and lead a team through the changing media landscape. The position requires a leader who is agile and can communicate clearly and effectively.
The Daily
- Set the strategy and lead content development for the editorial and production teams.
- Lead team and agencies to create compelling, culturally resonant content for social, digital, and emerging platforms to meet our expanding audiences.
- Leverage audience data and insights to make informed decisions for new content strategies and campaigns.
- Define and oversee the various owned channel and social profiles roles within the digital ecosystem.
- Expand the brand voice and presence of HBO Max in the digital / social space.
- Partner closely with internal stakeholders across Program Marketing, PR, and Growth to develop, execute, and deliver on priorities.
- Build a team and culture in line with the organization’s values.
- Oversee AORs and content marketing investments.
The Essentials
The Nice to Haves
Warner Media, LLC and its subsidiaries are equal opportunity employers. Qualified candidates will receive consideration for employment without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.
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