What are the responsibilities and job description for the Marketing Automation Specialist-Hybrid position at Cleverland Holdings LLC?
We are seeking a Marketing Automation & Data Specialist to join our growing marketing team and manage the technical aspects of our email and SMS marketing campaigns. You will be responsible for the setup, management, and optimization of automated journeys, audience segmentation, and data-driven marketing initiatives.
Summary of Essential Job Duties
- Set up and manage SMS journeys, ensuring timely delivery and optimal user experience.
- Manage email campaign schedules, triggers, and automations using marketing automation platforms.
- Develop and maintain audience lists and perform advanced segmentation for targeted messaging.
- Build and execute SQL queries for data retrieval and manipulation, ensuring accurate and up-to-date information for marketing campaigns.
- Set up, manage, and utilize data extensions for personalized marketing.
- Implement and integrate APIs with marketing automation tools to ensure smooth data flow and communication between systems.
- Develop, monitor, and optimize lead scoring and engagement tier models to improve campaign effectiveness and lead quality
