Director Of Marketing

POSITION: DIRECTOR OF MARKETING

POSITION SUMMARY: Manages, directs, and leads the Marketing team which includes Operations, Castle Club, and Player Development. The position is responsible for increasing profitability by developing programs and processes that will create customer loyalty by retaining current guests as well as attaining new guests. Develops annual business/marketing plans, strategies, and budgets in addition to special events and Guest promotions. Directly supervises Marketing team.

ESSENTIAL DUTIES:

• Establishes marketing goals to ensure "share of market" and profitability of the casino.
• Develops and executes marketing plans and programs, both short and long-range, to ensure profit, growth and expansion of company products and/or services. Evaluates program effectiveness and adjusts plans based on information.
• Reviews, maintains, and updates player tracking database information such as inactive/active players, merging accounts, balance transfers, point and comp adjustments based upon system issues or player concerns.
• Increases gaming revenue by promoting elite player level and retention and by developing customer loyalty, increasing visitation and bringing in new business by identifying new and top players and promoting the Players Reward Club.
• Research, analyze, and monitor financial, technological, including Player Development functions, analyzing hosted player revenue and expense, VIP parties, functions, or events, based on demographic information factors to capitalize on market opportunities and the minimize negative effects of competitive influences.
• Develops departmental team members' knowledge and skills through education, training, coaching, performance evaluation and corrective counseling while focusing on departmental goals and objectives. Which include but not limited to Daily phone calls, texts, letters, emails,

by Hosts to inactive, prospective and VIP players.

• Determines and monitors the issuance of appropriate player reinvestment by analyzing data and trends, to make decisions based on analytics.
• Plans and oversee the organization's advertising, analytics and promotional activities including and not limited to print, text, electronic, direct mail, and social media.
• Functions as the key CCCH public relations representative at events, on and off property.
• Oversees the Castle Club and VIP Player Development Program.
• Articulates the CCCH brand and communications strategy internally and externally.
• Generates various gaming reports and queries on a regular basis and as requested along with developing segments and tiers to maximize revenues. Responsible for all player communication with up-to-date casino activities and invitations for all segments.
• Prepares and implements marketing plans, events, analysis and budgets.
• Develops and enforces department policies and procedures.

· Educates, leads, manages, motivates, evaluates, and develops marketing department personnel in a positive manner.

· Establishes and builds working relationships with other departments and third-party vendors.

· Other duties as assigned by the General Manager.

QUALIFICATIONS:

1. Education:

a. Bachelor’s degree in Marketing, Business, or equivalent field of study, or equivalent education and work experience.

2. Work Experience:

a. 5 years’ marketing directorial experience, or Director of Player Development required.

b. 10 years’ experience in casino Marketing, Table Games and/or Slots in a senior management position with a minimum of 3 years’ experience in a tribal Player Development and marketing management position, required.

c. Previous experience with radio, television buys and other multimedia advertising practices, preferred.

d. Previous experience in promotion and event management.

e. Previous experience in contracting national and regional entertainment, preferred.

f. Previous experience in service industry position(s), required.

g. Additional education and/or related work experience may substitute for the minimum requirements of this position.

3. Knowledge, Skills, and Abilities:

a. Previous knowledge and expertise with emerging trends for current print, online, and outdoor advertising design and productions.

b. Previous knowledge of player tracking systems, preferably Oasis, and knowledge of gaming analytical software.

c. Bilingual in multiple languages preferred.

d. Be able to successfully interact with a variety of personalities.

e. Possess mature judgment and heightened attention to detail and creativity, keeping up in a fast-paced atmosphere, working under pressure while maintaining professional composure to make quick assessments, adjustments, and deescalate tense situations.

f. Have strong written and verbal communication skills, moderate to advanced computer literacy, and effective organizational and time management skills.

g. Exhibit strong interpersonal management and service skills.

h. Professional Licenses & Certifications Requirements:

4. Be at least 18 years of age.

5. Be able to demonstrate eligibility to work in the U.S.

6. Participate and pass pre-employment drug screening and background investigation to obtain and maintain a valid Gaming License.

7. Be able to communicate and interact with Guests, fellow Team Members, and Management in a professional and courteous manner.

8. Be available to work all shifts, weekends, and holidays as deemed necessary.

9. Be able to comply with all Cliff Castle Casino Hotel policies and procedures.