What are the responsibilities and job description for the Digital Marketer + Content Writer position at ClifyX, INC?
Job Description
Job Description
Job Title : Digital Marketer Content Writer (Work from Home).
Experience : 2 to 4 years
CTC : DOE
Location : Remote
Duties & Responsibilities :
Key Responsibilities :
Digital Marketing
Develop, implement, and manage marketing campaigns to promote products or services.
Optimize content for search engines (SEO) to increase organic traffic.
Analyze digital campaign performance using analytics tools and adjust strategies for optimal ROI.
Manage paid advertising campaigns on platforms like Google Ads, Facebook Ads, and .
Track and report on social media and website analytics regularly.
Content Creation & Management
Write, edit, and proofread content for blogs, websites, email newsletters, social media, and more.
Create engaging, original content tailored to target audiences.
Manage content calendars and ensure timely delivery of content across all platforms.
Collaborate with teams to ensure cohesive brand messaging.
Repurpose and optimize content for different channels and formats (e.g., video scripts, infographics).
Social Media Management
Plan and execute social media strategies across multiple platforms.
Monitor social media trends, tools, and platforms to incorporate them into campaigns.
Engage with the online community by responding to comments and messages promptly.
Grow and manage online communities to foster brand loyalty and engagement.
Qualifications and Skills :
Experience : 3 years in digital marketing and content writing roles.
Content Expertise : Strong writing, editing, and proofreading skills. Experience with SEO-focused content creation.
Social Media Knowledge : Proven track record of managing and growing social media accounts.
Tools Proficiency : Hands-on experience with tools like Canva, Adobe Spark, Grammarly, WordPress, Google Analytics, and SEO tools (e.g., SEMrush, Ahrefs).
Marketing Tools : Familiarity with marketing automation tools like HubSpot, Mailchimp, or Marketo.
Analytical Skills : Ability to analyze metrics and adjust strategies accordingly.
Creative mindset with excellent attention to detail.
Strong project management and organizational skills.
Preferred Qualifications :
Experience in B2B or B2C content marketing.
Basic knowledge of graphic design tools for creating visual content.
Certifications in digital marketing (e.g., Google Digital Garage, HubSpot, or similar).
What We Offer :
Competitive salary and benefits.
Opportunity to work with a collaborative and innovative team.
Professional development and growth opportunities.
A dynamic work environment with a focus on creativity and results.
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