What are the responsibilities and job description for the Manager, Marketing Communications position at Clopay Corporation?
Clopay Corporation is North America's largest residential garage door manufacturer. We pride ourselves on delivering exceptional customer service as well as unsurpassed quality and innovative products. Our employees are the cornerstone of our success and we are looking for dynamic individuals to join our team. We have an excellent opportunity for a Manager, Marketing Communications in our Mason, Ohio headquarters.
In this position, the successful candidate will perform the following job responsibilities :
- Identify, create and manage dealer merchandising and showroom materials, collateral, advertising and communications support for the dealer channel. Includes initiation, research, budgeting, implementation, project management and communications of each element. Ensure all materials and other dealer marketing communications are kept updated, accurate and current. Communicate internally / externally and on line and off line.
- Work with retail channel marketing personnel to support and implement retail merchandising and marketing materials as required. Work with retail channel managers to ensure budgets are maintained.
- Assist dealers with their advertising, on-line marketing, merchandising, showroom and home show needs as required. Communicate ways to improve their marketing and best practices. Provide training when requested and as required.
- Manage graphics personnel for optimum productivity, cost, brand / logo management and graphics standards. Determine best utilization of inside vs outside resources.
- Manage dealer promotions including program creation and justification, communications internally / externally and with rebate fulfillment companies, merchandising, post promotion sales and profit analysis and sales force follow-up.
- Participate in budget planning and management.
- Manage the ADP (Authorized Dealer Program) including dealer sales qualification for the program, issuing new dealer letters and recognition. Communicate co-op advertising status and help ensure advertising qualifies, award plaques are issued and program value is clearly communicated and maintained.
- Assist with product management in the development of new product rollouts including research, rollout planning / implementation, project management and budgeting.
- Manage Residential brochure printing, merchandising, catalog and sample budget and invoicing. Obtain quotes. Ensure no out of stocks and maintain budget. Assist with yearly budgeting and cost reduction recommendations.
- Helping to support International Builders Show and the Door and Operator Industry Expo. Includes developing strategy, managing and maintaining the budget, communications before and after the show.
- Manage Clopay's advertising, creative development and execution. includes budget management, coordination with media buying, creative and placement and communicating internally and externally. Help manage PR projects, including show home door installations and Clopay branding and on-air interviews as required.
- Travel to markets and communicate with sales and DC managers, retailers and dealers to keep abreast of marketing support requirements for the residential market. Make recommendations based on findings. Attend DC open houses and assist with training on Clopay's merchandising and marketing materials as required.
- Initiate, lead, and participate in project related teams as required.
Qualifications :
Please visit our website at
www.clopay.com
to learn more about our company. An Equal Opportunity Employer, providing a drug-free work environment.
EOE M / F / D / V
