What are the responsibilities and job description for the Closed Loop Marketing Inc. is hiring: Director, Digital Advertising (Omni-channe position at Closed Loop Marketing Inc.?

Job Description

Salary : $110,000 - $130,000

Closed Loop is a game-changing digital advertising agency that helps innovative companies like Calendly, Calm, Clover, Rakuten, and Insperity maximize performance and achieve exceptional results through integrated paid media campaigns. We believe that happy employees create happy clients - it's part of the reason we were named by Ad Age as one of the Best Places to Work for the last seven years.

As we evolve and expand our full-funnel digital capabilities, we are seeking a seasoned Director of Digital Advertising to join our growing and innovative team. You will work across multiple clients serving as both day-to-day practitioner and subject matter expert, affording you a unique opportunity to bring value to a number of brands in a multitude of ways. Partnering with and reporting into our VP of Advertising, youll be tasked with helping sell through our core philosophy of the intersection between brand and performance through best in class strategic media recommendations. So, if you thrive in a collaborative, entrepreneurial environment, are idea-driven and believe in a balance of data and human ingenuity, and are passionate about driving measurable results across the digital landscape, we want to hear from you!

What You'll Do :

Full-Funnel Media Strategy & Execution

Lead the development and execution of full-funnel digital media plans, ensuring a seamless connection between awareness, consideration, and performance.
Be hands-on in multiple DSPs (DV360, StackAdapt, Trade Desk), with deep expertise in programmatic buyingfrom establishing a strategic approach to implementation to optimization.
Bring a strong POV on how brand awareness fuels performance, balancing short-term conversion goals with long-term brand equity.
Identify new channels and partnerships that drive performance and align with client objectives.
Aggressively monitor and optimize performance, flagging peaks and declines and spinning up resolutions

Data-Driven Decision Making & Attribution

Work with complex data sets to analyze campaign performance, uncover insights, and drive optimizations.

Define and manage measurement / attribution strategiesincluding MMM (Marketing Mix Modeling), MTA (Multi-Touch Attribution), and incrementality testing.

Partner with analytics teams to develop frameworks that connect media investment to business outcomes.

Collaboration & Cross-Functional Leadership

Work collaboratively with subject matter experts across search, social, and analytics to ensure media strategy is fully integrated.

Partner with internal teams and external vendors to innovate, test, and scale new media approaches.

Serve as a trusted advisor to senior clients and C-suite executives, articulating strategies and insights with clarity and conviction.

Client Leadership & Business Growth

Lead media strategy in new business pitches, bringing a sharp, compelling POV on how we drive impact.

Advocate for holistic, full-funnel media strategies, ensuring clients understand the interplay between upper-funnel awareness and lower-funnel performance.

Drive innovation in channel mix, targeting, and measurement, constantly refining our approach based on data and emerging trends.

What You Bring :

Expert-level proficiency in programmatic media buying across multiple DSPs including DV360, StackAdapt, and Trade Desk (hands-on execution strategic leadership).

Broad fluency in digital channelsincluding native, influencer, CTV / OTT, content syndication, and publisher-direct.

A strong understanding of full-funnel planningbalancing brand-building with performance marketing.

High-level analytical skills, with the ability to interpret multiple data sources and derive insights.

Experience setting up and managing MMM, MTA, or other attribution solutions to measure true media impact.

Exceptional presentation and storytelling skillsable to articulate ideas persuasively both on paper (decks / memos / sheets) and in a room.

Client-facing leadership experience, with a track record of selling through strategies to executive stakeholders.

A business-minded, entrepreneurial approachyou see the opportunities before theyre pointed out and make them happen.

Experience working cross-functionally with creative, data, and tech teams to bring media strategies to life.

Whats in it for you :

Competitive salary.

Unlimited time-off policy.

Medical, dental, and vision coverage plus 401(k) matching and Flexible Spending Account (FSA).

Remotely work for a company that was built for remote work. We've always been remote, and our company's structure, processes, and culture reflect that.

Work with top-tier clients. We make a point of working with larger, growing brands that we find interesting. As a result, you get to focus your efforts on a couple of clients who are doing big things.

Great colleagues who value teamwork, skill, and ability more than fancy rhetoric. You'll have the opportunity to learn from some of the brightest and most supportive people in our industry.

The salary range for this position is $110k - $130k / year, DOE.

Interested? If you like what you see, please complete the application below, upload your resume, and provide us with your best cover letter. We actually read them! Please note that prior to any offer of employment, reference and background checks will be performed. Closed Loop is an Equal Opportunity Employer.

remote work

Salary : $110,000 - $130,000

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Closed Loop Marketing Inc. is hiring: Director, Digital Advertising (Omni-channe

What are the responsibilities and job description for the Closed Loop Marketing Inc. is hiring: Director, Digital Advertising (Omni-channe position at Closed Loop Marketing Inc.?

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