What are the responsibilities and job description for the Customer Lifecycle Marketing Manager position at Closinglock?
Company Overview
Closinglock is modernizing the real estate world's way of transferring information and funds to eliminate wire fraud and provide a secure, easy-to-use platform for title companies, law firms, and other financial services to protect themselves and their clients from wire fraud. We act in the long-term best interests of our customers by understanding their problems. When our customers win, we win. To date, we have protected over $250B in funds related to residential property transactions. Closinglock's platform has been used by clients in all 50 states and across 42 countries.
Closinglock was founded in 2017 by Andy White, CEO, and his wife, Abigail White. The company is headquartered in Austin, TX, with an office in downtown Austin. Today the company has grown to 60 employees across product & engineering, sales, partnerships, customer success, marketing, and finance.
Mission : Simplify the real estate closing experience for all parties
Vision : Provide a secure and efficient transfer of data and funds
The inherent value of what we offer with our fraud prevention platform and modern payment solution for real estate is protecting a homebuyer's largest investment in their life.
We are rapidly growing our team and are looking for more incredible talent. Our current team is built of top performers from world-class companies, and we will continue to hire that way. We firmly believe that top performers want to work with other top performers. We have a lot of fun at work because we trust each other and respect each other's talents, abilities, and experiences. We are hyper-focused on a common vision, and our company strength is based on the unparalleled quality of our team. There is no limit to what we can accomplish together!
Check out our website to learn more about our company.
Role Overview : Are you passionate about enhancing customer experiences and creating impactful journeys? Closinglock is hiring our first Customer Lifecycle Marketing Manager to own and optimize our customer journey-from onboarding to ongoing engagement. In this strategic individual contributor role, you'll develop targeted campaigns to drive product usage, engagement, and retention, working closely with sales, customer success, operations, and product teams to align our approach. This position offers significant growth potential, allowing you to shape our customer experience in a rapidly growing organization. Ready to make a difference and help prevent fraud in real estate? Join us at Closinglock!
Key Responsibilities :
- Design and optimize onboarding, training, and engagement journeys to ensure post-purchase success.
- Ensure GTM success and drive product adoption and engagement by communicating new products and features
- Build automated customer journeys based on usage to boost product adoption.
- Develop impactful and elegant onboarding and ongoing customer enablement material to allow our teams to deliver the greatest impact
- Create and execute lifecycle campaigns from strategy to launch, with clear goals and performance metrics.
- Craft targeted customer communications across channels like email, in-product messaging, and events.
- Map the customer journey for cross-functional visibility and continuous optimization.
- Segment customer database for tailored campaigns and messaging.
- Develop content assets, collaborating with copy and design to enhance campaigns.
- Promote customer advocacy with referral programs and engage through newsletters, events, and more.
- Utilize innovative tools and technologies to uplevel the customer experience
- Work closely with sales, account management, and product teams to enhance customer experience, engagement, and retention.
Qualifications :
This is a full-time, in-person position in our Austin, TX office.
Perks & Benefits
At Closinglock, we invest in our employees and provide a full range of benefits and perks to help you grow and thrive. From generous paid time off and healthcare coverage to career enrichment and development programs. These benefits include :
Closinglock is an equal opportunity employer and we welcome everyone to our team. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
