What are the responsibilities and job description for the Principal Analyst Relations Manager position at Cloud Software Group?
Citrix is seeking an analyst relations practitioner with an understanding of the industry analyst landscape. The Analyst Relations Manager will be responsible for handling analyst relations for Citrix, along with their related products and services and provide strategic counsel on AR best practices.
Who you are:
You have a proven track record for delivering high-impact and measurable results with a strong understanding of cross-functional connections to PR, marketing and sales. You are expected to showcase strong executive presence and understand analyst firm influence levers.
As the Citrix AR lead, you must be able to cultivate and manage relationships at Gartner, Forrester, IDC and other influential firms with a proven track record of leading major evaluations (Ex. Gartner Magic Quadrants). Someone with an understanding of ARInsights, ARchitect and Knowledge Capital Group’s (KCG) measurement methodology are a plus. As the AR program lead you will support and provide strategic counsel across the executive leadership team and management across marketing, product, sales and more. Executives often lead analyst engagements, but you must be able to articulate and convey numerous aspects of Citrix: vision, strategy, product direction, customer success, and its competitive market position.
Responsibilities:
Lead a program with data in mind, both in decision making and qualifying results
Work with the Citrix leadership team to nurture, and manage positive relationships with industry analysts, specifically those analysts at Gartner, IDC, and Forrester.
Foster and manage relationships with all Gartner, IDC and Forrester analysts who cover Citrix-relevant markets and technologies to ensure inclusion in relevant reports and solicit analyst views, including positive and negative perceptions of products and services within our portfolio.
Prioritize, justify and drive key evaluations (Gartner Magic Quadrants, Forrester Waves, IDC MarketScapes)
Align with marketing, product management, Communications and office of the CMO to run a practical and measurable analyst programs that support Citrix business priorities; lead/own cross-functional projects as required
Work closely with senior leadership to develop strategic engagement programs that generate accurate and positive perceptions of Citrix that transfers to customers
Ensure that the Citrix brand is frequently and accurately represented in key analyst reports, blogs and presentations
Actively communicate news, information, and developments to the analyst community
Inject Citrix mindshare during competitive opportunities
Lead a robust program to bring in and communicate analyst insights with key internal partners
Drive outreach initiatives that build rapport between company spokespersons and selected industry analysts
Own IA program at annual IA meeting
Develop budget recommendations and prioritize and justify spend
Required Qualifications:
Minimum of 12 years in technology analyst relations, public relations, communications, or product marketing role
BA or BS degree required
Program and people management experience required
Excellent written, presentation and verbal communications
Ability to develop internal and external relationships
Analyst Relations functional expertise required
Can make critical decisions in ambiguous situations that lacks data and clarity
Knowledge of cross-functional marketing roles
Preferred Skills/Qualifications:
High level of energy; self-starter
Can articulate complex business and technical issues to executives and analysts
Ability to coordinate AR programs with regional colleagues
Strong analytical skills
A critical and creative thinker
Consultative Skills: Need to be able to counsel internal clients around the needs of the analysts and how best to use this audience to drive desired results
Proven project management skills: Must be able to keep projects/programs on track - on time and within budget
About Us:
Citrix and TIBCO recently merged to create Cloud Software Group, now one of the world’s largest cloud solution providers, serving more than 100 million users around the globe. When you join Cloud Software Group, you are making a difference for real people, each of whom count on our suite of cloud-based products to get work done — from anywhere. Members of our team will tell you that we value diverse lived experiences, passion for technology, and the courage to take risks. Everyone is empowered to learn, dream, and build the future of work. We are on the brink of another Cambrian leap - a moment of immense evolution and growth. And we need your expertise and experience to do it. Now is the perfect time to move your skills to the cloud.
Cloud Software Group is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal, state and local laws that prohibit employment discrimination. All qualified applicants will receive consideration for employment without regard to age, race, color, creed, sex or gender, sexual orientation, gender identity, gender expression, ethnicity, national origin, ancestry, citizenship, religion, genetic carrier status, disability, pregnancy, childbirth or related medical conditions (including lactation status), marital status, military service, protected veteran status, political activity or affiliation, taking or requesting statutorily protected leave and other protected classifications.
Cloud Software Group will consider qualified applicants with a criminal history and conduct the recruiting process in accordance with the California Fair Chance Act, Los Angeles County Fair Chance Ordinance for Employers and San Diego Fair Chance Ordinance. For access to the laws see the following links: California FCA and Los Angeles FCO.
If you need a reasonable accommodation due to a disability during any part of the application process, please contact us at (800) 424-8749, HR directly via (954) 229-6896 or email at AskHR@cloud.com for assistance.
Salary : $164,370 - $205,462
