What are the responsibilities and job description for the Marketing Campaign Specialist position at Cloudpermit?
Cloudpermit is hiring a skilled Marketing Campaign Specialist to help us create, manage, and execute marketing campaigns across email, social, and events. The successful candidate will make annual campaign plans that help us target and market our key customer profiles in local government. We offer an exciting position in a fast-growing, high-tech business with plenty of growth and development opportunities.
The successful candidate will report to the VP of Marketing.
Responsibilities and Duties:
- Plan and execute high-performing marketing campaigns to drive recurring revenue growth through channels such as email, social media, and events like webinars and trade shows.
- Collaborate with the VP of Marketing on campaign strategies, budgeting, and long-term event roadmap.
- Develop innovative approaches to engage prospective customers, incorporating a test-and-learn mindset.
- Analyze and report on campaign performance, including sales funnel metrics, and recommend corrective actions.
- Work closely with marketing and sales teams to build persona-based buyer journeys and ensure consistent, effective messaging to prospective and existing customers.
Qualifications, Skills, and Past Experience:
- 3 years of experience in digital marketing and campaign management, ideally in a B2B or GovTech environment.
- Excellent communication, time management, and organizational skills, with the ability to ask engaging discovery questions.
- Creative, adaptable, and flexible, thriving in environments requiring frequent direction shifts.
- Proficiency in HubSpot, Office 365, Canva, and campaign optimization.
- Achievement-oriented and willing to take on challenges.
- Willingness to travel up to 15% as needed.
About Cloudpermit
Cloudpermit is the fastest-growing community development, SaaS (software-as-a-service) company in North America. We provide local governments and their citizens with cloud-based software products for all land management processes, including permitting, code/zone enforcement, business licensing, city planning, and more. Headquartered in Reston, VA, Cloudpermit was founded over ten years ago and is growing rapidly across North America. Cloudpermit is committed to delivering efficient, accessible, and smart land management software for agencies and citizens nationwide.
Company Culture
Focus - We are focused on our passion, work ethic, and goals, so we can continue to push forward and create innovative software.
Collaboration - We work and succeed as a team at Cloudpermit because we're stronger together. We accept each other’s strengths so we can learn from one another and become better.
Respect - Respecting our customers, and respecting each other, is of the utmost importance. We trust our team to do great work and stay open to new ideas.
The Cloudpermit team is comprised of motivated, positive, and tech-savvy team members. We enjoy working as a team to solve problems and thrive on collective and personal success. At Cloudpermit, you will be assigned engaging and challenging projects and will have opportunities to give input and direction. The Cloudpermit work environment is inclusive, challenging, and rewarding.