Customer Relationship Manager (CRM) - Willowbrook, IL (HQ)

JOB SUMMARY:

Club Champion, the nation's #1 golf club fitter, is seeking a detail-oriented and dynamic Customer Relationship Manager (CRM) to drive and elevate our email marketing and CRM strategies on a national and global scale. This role will be the cornerstone of our customer engagement efforts, with a primary focus on building and executing impactful email campaigns and enhancing customer journeys across various touchpoints.

The ideal candidate will have deep experience in CRM systems, email marketing, journey building, and landing page optimization, preferably using Salesforce Marketing Cloud (or similar platforms). Youll be responsible for designing and deploying targeted email campaigns, optimizing customer segments, and analyzing key performance metrics to maximize both acquisition and retention efforts.

Additionally, youll oversee our Affiliate program, leading international partner marketing efforts with a focus on best practices and performance. This role requires a balance of strategic thinking and hands-on execution, working closely with the Brand and Business Development teams to align on marketing initiatives that drive measurable growth. Key deliverables include end-to-end email campaign management, data-driven performance analysis, CRM platform utilization, and consistent content updates across our digital channels.

ESSENTIAL FUNCTIONS

• Planning, creating and managing email marketing efforts, including campaign promotions, new business development, and minor website management content updates.
• Maintaining benchmarked analytic KPIs for digital marketing projects, providing recommendations for improvement and optimization of channels and future strategy.
• Testing and analyzing digital marketing campaigns, including A/B testing various creative assets.
• Creating platform connections, marketing automation, and promotion campaigns while maintaining brand continuity.
• Improving customer engagement by further segmenting data and/or better using the existing data.
• Troubleshooting and supporting email channels and other digital marketing channels
• Managing data feeds and integrations with Salesforce and other technology platforms. Helping prepare data sets with appropriate rules for email journeys using Salesforce Marketing Cloud (or other marketing platform alternatives).
• Liaison and project management of partner golf association campaigns across the US, Europe and Australia.
• Maintaining detailed campaign briefs pre and post campaign deployment.
• Develop performance-driven insights that grow partnerships while improving net margin contribution.
• Other duties as assigned.

#INDAJ

EDUCATION AND EXPERIENCE REQUIRED

• Bachelors degree or equivalent work experience preferably in Marketing, Advertising, or Communications
• 5-8 years digital marketing experience managing digital programs and processes
• 2-4 years' experience in Salesforce CRM and Marketing Cloud: Journey Builder, Email Studio & Advertising Studio (or other marketing platform alternatives)

KNOWLEDGE, SKILLS, AND ABILITIES

• Experience with CMS platforms, CRM platforms, HTML, CSS, SQL, SEO, SEM, and data management with analytic reporting. Salesforce and Marketing Cloud experience highly preferred.
• Experience with end-to-end analytics platforms such as Google Data Studio, Tableau or Qlik (or other data visualization tool platforms)
• Experience with tracking, reporting, and monitoring of key performance indicators. Knowledge of Google Analytics, Google Tag Manager. Fluent in the search landscape, including performing competitive analysis, keyword development, tracking tools, and reporting tools
• Strong project management skills with the ability to work under tight deadlines and multiple projects at one time
• Detail-oriented and quality-oriented with the ability to communicate with conviction and the desire to grow and develop
• Proficiency in the standard G-Suite and Microsoft Office Suite
• Proficiency in the Adobe Creative Suite a creative eye for branding; graphic design abilities are a plus.
• A passion for golf or an understanding of the industry is a plus.

Club Champion, an equal opportunity employer, is committed to equal opportunity for all employees and applicants. We recruit, hire, train, promote, pay, and administer all personnel actions without regard to race, color, religion, sex (including pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), sex stereotyping (including assumptions about a persons appearance or behavior, gender roles, gender expression, or gender identity), gender, gender identity, gender expression, national origin, age, mental or physical disability, ancestry, medical condition, marital status, military or veteran status, citizenship status, sexual orientation, genetic information, or any other status protected by applicable law. We interpret these protected statuses broadly to include both the actual status and also any perceptions and assumptions made regarding these statuses.