Digital Campaign Manager

Who We Are: 

We are a premium branding solutions company committed to empowering brands in the corporate and collegiate markets. Our team drives exceptional service and innovation, helping our clients make a lasting impact. With a proven track record of growth and dedication to our core values, we’re here to provide high-quality, timely solutions that support our clients’ success.

Job Summary:

We are seeking a proactive and results-driven Digital Marketing Coordinator to manage the design and execution of email marketing and e-commerce campaigns. This role focuses on driving special promotions, with a goal of increasing web sales by 10%, and supporting the sales team by providing tools and materials to boost their effectiveness and close more deals.

Key Responsibilities:

Email Marketing:

• Design, manage, and execute email marketing campaigns to nurture leads, increase engagement, and boost sales.
• Optimize campaigns for performance, including segmentation, personalization, and A/B testing.
• Drive measurable results by generating an average of 30 qualified inbound leads per week through effective email strategies.

E-Commerce Marketing:

• Oversee the design and execution of marketing strategies for over 100 Shopify shops.
• Develop and implement promotions, discounts, and special offers to drive sales, aiming for a 10% increase in web sales.

Sales Enablement:

• Collaborate with the sales team to identify their needs and create sales enablement materials, including presentations, flyers, and digital assets.
• Provide training and resources to help the sales team effectively utilize marketing campaigns, tools, and insights to close more deals.
• Ensure that marketing strategies align with sales objectives and actively support their goals.

Campaign Development:

• Create and manage digital marketing campaigns, including social media, SEO, and PPC, to support e-commerce and lead generation efforts.
• Collaborate with internal teams to design promotional materials such as banners, flyers, and email graphics.

 Analytics and Reporting:

• Track and analyze marketing performance metrics to identify opportunities for improvement and drive data-driven decisions.
• Provide regular reports on campaign performance and e-commerce metrics to guide strategy and measure success.

Creative and Merchandising:

• Stay current with merchandise trends to develop future product offerings and ensure engaging customer experience.
• Assist in product selection, pricing, and visual presentation across e-commerce platforms.

 Collaboration:

• Partner with corporate and collegiate sales teams to align digital marketing initiatives with client needs and business goals.

Qualifications:

• Bachelor’s degree in Marketing, Graphic Design, or a related field.
• Proven experience in designing and executing email and e-commerce marketing campaigns.
• Proficiency in tools such as ActiveCampaign, Shopify, Google Analytics, and Adobe Creative Suite.
• Strong analytical skills with a focus on data-driven decision-making.
• Excellent written and verbal communication skills.
• Highly organized, detail-oriented, and able to manage multiple projects simultaneously.
• Experience in the promotional branding industry or with collegiate and corporate branding.
• Knowledge of AI tools and advanced automation in digital marketing.

What We Offer:

• A collaborative, creative work environment.
• Competitive salary and benefits.
• Opportunities for professional growth and development.