General Manager - Boutique Fitness

Who We’re Looking For

We’re seeking a motivated and experienced General Manager who has a proven track record in fitness studio presale and membership sales. You should be comfortable hitting the ground running—making high-volume outbound calls, executing local grassroots marketing campaigns, and converting leads into loyal members. You know how to generate excitement and urgency during the presale phase and can lead a team to deliver on ambitious performance goals.

You are passionate about health and wellness, you’re energized by the studio environment, and you’re ready to be the face of Club Pilates Bellingham.

Key Responsibilities

• Lead all aspects of studio presale efforts, including outbound calls, lead follow-up, local outreach, and in-studio tours
• Hit and exceed daily, weekly, and monthly membership sales goals
• Build and manage a strong pipeline of prospects using our CRM system
• Develop and execute a grassroots marketing strategy, including events, pop-ups, business partnerships, and referral campaigns
• Hire, train, and manage the front desk/sales team, ensuring a high-performance and customer-first culture
• Collaborate with the Lead Instructor and ownership team to ensure smooth day-to-day operations and alignment across departments
• Maintain a strong presence in the studio, leading by example and creating a warm, professional, and motivating atmosphere for staff and members alike
• Oversee studio performance metrics and drive results through sales and retention strategies

Qualifications

• 2 years of experience in fitness sales, with specific experience in studio openings and presale campaigns
• Strong phone and in-person sales skills, with a proven ability to overcome objections and close memberships
• Experience in boutique fitness, preferably Pilates, yoga, or group fitness
• Strong organizational, leadership, and communication skills
• Highly motivated, proactive, and able to thrive in a fast-paced, entrepreneurial environment
• Comfortable making 50 calls per day and leading a team by example
• Passion for fitness, wellness, and helping others achieve their goals

What We Offer

• Competitive base salary with commission and performance-based bonuses
• Complimentary Club Pilates membership
• Opportunity to be part of a growing, nationally recognized fitness brand
• Clear pathway for career growth and advancement within the Club Pilates and Xponential Fitness network
• Be part of a mission-driven team that’s changing lives through movement

If you’re ready to lead the launch of Club Pilates Bellingham and want to make a lasting impact in the fitness industry, we want to hear from you. Join us as we bring the transformative power of Pilates to Bellingham.

Apply now to be a part of something big.

Job Type: Full-time

Pay: $50,000.00 - $60,000.00 per year

Benefits:

• Flexible schedule

Shift:

• 8 hour shift
• Day shift
• Evening shift
• Morning shift

Work Location: In person

Salary : $50,000 - $60,000