Field Brand/Social Media (Marketing) Coordinator

Description

Position Title: (Marketing) Field Brand Coordinator

Reports to: Marketing Director

Direct Reports: No

FLSA Status:

Full-time, Exempt

PTO Eligible: Yes

Benefits Eligible: Yes

Payment Type:Salaried,

               Semi-Monthly

OVERVIEW:

The Field Brand (Marketing) Coordinator plays a critical role in upholding brand standards and successful execution of marketing campaigns and initiatives across all CLUB4 Fitness locations. This role requires close collaboration with the Marketing Department, local field and in-club teams, serving as a key liaison for the marketing team from the field. The primary objectives are to drive marketing initiatives, maintain brand integrity and standards, increase brand awareness, build relationships and foster community engagement, and support our social team in capturing content.

ESSENTIAL DUTIES & RESPONSIBILITES:

· Actively work with in-club teams to engage with local businesses and community organizations to foster partnerships, enhance brand visibility and educate on our program.

· Collaborate closely with the marketing team to develop and execute local-level marketing campaigns, promotions, and key initiatives across all CLUB4 Fitness locations.

· Ensure that all necessary materials, such as signage, printing collateral, and digital marketing materials, are prepared, distributed and displayed promptly and correctly.

· Act as a local marketing resource for presales, new locations, ongoing member communications, events, initiatives and low-level crisis issues, including regular cadence of club visits.

· Serve as a liaison between local in-club teams, for creative, and marketing, assisting in fulfilling marketing requests and providing marketing support.

· Provide support to the in-club team on capturing social media, event and partnership content.

· Provide boots on the ground brand support for new locations in construction and marketing support for presales.

· Seek local insights and suggestions for improvement, identifying emerging trends, and assessing the competition.

· Share results and insights from local marketing campaigns to assess their effectiveness. Identify areas for improvement and provide recommendations for continuous optimization.

Qualifications

REQUIRED QUALIFICATIONS:

· Great sense of humor, upbeat attitude and exceptional interpersonal and communication skills.

· Ability to capture engaging video and static content to be repurposed for social media.

· Driven, self-starter with the ability to work independently and with minimal supervision.

· Experience regularly working and interacting with multiple Team Members, upper management, vendors and partners in a professional and empathetic manner.

· Ability to work independently while following direction as needed, and can manage projects from inception to completion, providing updates to upper management.

· Exceptional time management and organizational skills.

· Strong attention to detail.

· Experience in the fitness industry and/or a strong interest in health and fitness.

· Bachelor's degree in marketing or related field.

· 3-5 years marketing-related work experience.

· Exceptional verbal and written communications skills.

· Proficient in MS Office skills, specifically Outlook, Word and Excel.

Salary : $50,000 - $60,000