What are the responsibilities and job description for the Senior Analyst, Programmatic position at CMI Media Group?
Description
Position at CMI Media Group
CMI Media Group, a leading healthcare-focused media planning and buying agency, is seeking a talented and experienced Senior Analyst, Programmatic to join our dynamic team. As a Senior Analyst, you will play a key role in shaping and optimizing programmatic advertising strategies for our diverse portfolio of healthcare clients. If you have a passion for data-driven decision-making, a deep understanding of programmatic advertising, and the ability to thrive in a fast-paced environment, we want to hear from you.
Key Responsibilities :
Strategy Development : Collaborate with cross-functional teams to develop and implement programmatic advertising strategies aligned with client goals and objectives.
Campaign Management : Oversee end-to-end programmatic campaign execution, including setup, optimization, and performance analysis across various DSPs and platforms.
Data Analysis : Utilize data analysis tools and techniques to derive actionable insights, optimize campaign performance, and provide strategic recommendations to clients.
Audience Segmentation : Develop and implement audience targeting strategies to maximize campaign effectiveness and reach specific healthcare audiences.
Technical Expertise : Stay up-to-date on the latest programmatic advertising trends, technologies, and best practices to ensure CMI Media Group remains at the forefront of industry innovation.
Collaboration : Work closely with internal teams, including media planning, analytics, and creative, to ensure seamless integration of programmatic strategies with overall media plans.
Client Communication : Act as a key point of contact for programmatic-related inquiries, providing regular updates, insights, and performance reports to clients.
Qualifications :
- 4 years of hands-on experience in programmatic advertising, preferably within the healthcare or pharmaceutical industry.
- Proficiency in using DSPs, ad exchanges, and other programmatic platforms. Trade Desk experience is preferred.
- Strong analytical skills with the ability to interpret and translate data into actionable insights.
- Excellent communication and presentation skills.
- Detail-oriented with a proactive and collaborative approach.
If you are excited about the opportunity to contribute to the success of our clients through innovative programmatic strategies, please apply. CMI Media Group is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
ALL FOR GOOD
CMI Media Group and Compas were built on inclusion and diversity. It is in our DNA and core values. Challenging the norm is where we started and it's what drives us as a health leader, indispensable partner, and home for our employees. We are a group of hearts and minds who want to make a difference and celebrate being different, to give voice to and truly hear our people and our partners. We believe in more than "all". We believe in "all for good."
CMI Media Group and Compas are an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military / veteran status, genetic information, sexual orientation, gender identity, physical or mental disability. We believe in creating a dynamic work environment that values diversity and inclusion and strives to recruit a diverse slate of candidates to help us achieve that goal.
We will not accept resumes or candidate submittals from employment agencies or outside recruiters.
