Brand Manager

Position Summary

The state of healthcare is complex, but our shared purpose isn’t : CoverMyMeds is dedicated to solving medication access challenges, helping patients get the medicine they need to live healthier lives.

The CoverMyMeds Marketing team is seeking a highly motivated Brand Manager for our Brand team. This role reports to the Brand Director. The Brand team is comprised of Brand Strategy, Design and External Communications, and collaborates with our Product Marketing, Research, Demand Gen, and Marketing Operations teams to deliver work up and down the funnel.

This role will be responsible for shaping and implementing the brand identity and positioning for specific products and solutions under the CoverMyMeds brand. You will focus on creating messaging at all levels of the marketing funnel, identifying and managing the development of content opportunities at the segment and brand level, and executing awareness campaigns that help drive growth.

This is a highly collaborative role, with active engagement and partnership across the marketing and sales teams, as well as agency partners. You must be customer-obsessed, understanding as much as you can about our customer segments, insights, and buyer personas, to inform brand strategy and positioning. Partnering closely with research and product marketing, you will translate marketing opportunities into creative briefs that inform and inspire the creative team. Your work will have impact across the full marketing funnel, from messaging development to content activation. You will think big and bold, but also provide clarity and focus through your work.

The CoverMyMeds marketing organization has a primary role of Commercial Marketing. We are rooted in McKesson’s values, have a caring culture, and work as one-team in an integrated operating model. You should be wired to be inclusive, creative, Customer-First, and results-driven. The winning candidate will be energetic, forward-thinking, and creative with experience and enthusiasm working in white space. They will demonstrate a track record of driving results from insights, outstanding collaboration and stakeholder management, and have a strong ability to work in a changing environment.

Customer and Industry Insights

• Become a SME on customer segments, insights and buyer personas, to inform brand strategy and positioning
• Stay up to date on industry changes and emerging trends that could impact or inform our brand
• Monitor competitive landscape and identify areas of opportunity

Segment Brand Lead

Content Strategy and Execution

Active Contributor to Team Culture

Minimum Job Qualifications

relevant experience

Critical Skills

Additional Knowledge & Skills

Education / Experience

Travel :

We are proud to offer a competitive compensation package at McKesson as part of our Total Rewards. This is determined by several factors, including performance, experience and skills, equity, regular job market evaluations, and geographical markets. The pay range shown below is aligned with McKesson's pay philosophy, and pay will always be compliant with any applicable regulations. In addition to base pay, other compensation, such as an annual bonus or long-term incentive opportunities may be offered. For more information regarding benefits at McKesson, please

Our Base Pay Range for this position

81,700 - $136,100

Salary : $81,700 - $136,100