What are the responsibilities and job description for the Social Media Manager | Lonely Planet position at CNET?
Lonely Planet is a trusted, iconic travel brand with over 50 years of experience in helping travelers explore the world. Known for our extensive guidebooks, we are now evolving our digital offerings to create innovative, user-friendly travel digital experiences that bring the expertise of our guides into the modern age. Our goal is to revolutionize how people discover, plan, and experience their travel adventures.
The Social Media Manager brings sharp copywriting and content creation skills and an enthusiasm for travel to this dynamic role, which owns the day-to-day posting, copywriting and community engagement across Lonely Planet’s social media channels. A thorough understanding of social-first copy and video is a must, along with an awareness of brand voice and tone across both editorial and sponsored content. This is an exciting opportunity for travel enthusiasts to make a big impact on an industry leader by creating meaningful content while cultivating impactful connections among our longtime readers — and by welcoming new audiences to Lonely Planet.
What You'll Do :
- Manage daily content creation, copywriting, posting and community engagement across Lonely Planet’s social media channels
- Respond to community questions and feedback in a timely manner, ensuring that brand tone, voice and personality are consistent and elevated
- Identify relevant social and travel industry trends for timely engagement opportunities across social
- Work cross functionally with editorial and sponsored content teams to repackage and concept social-first content for our audience
- Work with social team to ideate, develop and maintain always-on engagement strategies that deliver against channel-specific KPIs and ladder up to overall brand strategy
- Identify new and emerging platforms that offer Lonely Planet the chance to reach travelers in fresh and exciting ways
What We're Looking For :
Compensation
Perks and Benefits :
Who We Are :
Founded in 2000, Red Ventures (RV) is home to a diverse portfolio of industry-leading brands and businesses, strategic partnerships and proprietary technology – including Bankrate, Lonely Planet, The Points Guy, BestColleges and more. Together, RV helps millions of people worldwide make life’s most important decisions, accelerates digital adaptation, and innovates the online consumer experience by improving every step of the consumer journey – from first discovery of information, throughout the decision-making process, to transactions. Headquartered south of Charlotte, NC, Red Ventures employs thousands of people across the US and Puerto Rico, with international offices in the UK and Brazil. For more information, visit and follow @RedVentures on social platforms.
At Red Ventures, we believe diverse, inclusive teams are better. To help you better understand our core values and beliefs, we encourage you to watch this brief YouTube video : . This will give you insight into the principles that guide our work and our commitment to fostering an inclusive environment.
We offer competitive salaries and a comprehensive benefits program for full-time employees, including medical, dental and vision coverage, paid time off, life insurance, disability coverage, employee assistance program, 401(k) plan and a paid parental leave program.
Red Ventures is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity / expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law. Employment at Red Ventures is based solely on a person's merit and qualifications.
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Salary : $75,000 - $82,000
