What are the responsibilities and job description for the Brand Marketing and Communication Manager position at CNH Industrial?
We are seeking a talented Brand Marketing and Communications Manager to develop and implement the marketing and communication strategy for the New Holland brand across Australia and New Zealand (ANZ). Acting as ‘brand custodian’ and reporting to CNH’s ANZ Head of Marketing & Communications, you’ll bring global brand marketing strategies to life in the ANZ market and work with a wide range of internal stakeholders and agency partners to design and execute successful campaigns, events and brand initiatives that align with business goals.
What You’ll Do:
- Collaborate with the commercial team to define and implement customer marketing strategies for New Holland’s agricultural machinery, parts, service, and precision technology in Australia and New Zealand
- Develop and present annual marketing plan to our business and dealer network
- Serve as the brand custodian, ensuring New Holland’s look, feel, and messaging remain consistent across all channels, aligned with global guidelines
- Create and deliver compelling product, retail, and brand campaigns from concept to execution
- Manage customer-facing brand events
- Brief and manage agencies, ensuring all outputs are optimised for impact
- Monitor, measure and report on activity effectiveness, striving for continuous improvement
- Manage Advertising & Promotion budgets effectively and oversee spending on relevant activities
About you:
- You have a Bachelor’s degree in Marketing, Communications, or related field
- Minimum of 5 years’ experience in marketing or communications, with at least 3 years in a comparable role
- Highly organised with a proven track record of managing multiple projects at a single point in time
- Exceptional communication – both verbal and written
- You love presenting and storytelling
- You thrive in a dynamic environment, are results/solution-driven and recognise the importance of stakeholder management
- A proactive mindset with an eye for detail and a talent for prioritising impactful initiatives
- Skilled in managing agency partnerships
- Sound budget management experience of >$1M AUD annually
- High proficiency in MS Office (especially Outlook, Teams, PowerPoint, Excel and Word)
- Skills in graphic design, video production and/or website content management systems and processes would be advantageous
- Experience in agriculture and/or farm machinery is a bonus but not required – we’re happy to share our knowledge of this great industry!
Why Join Us?
CNH is a world-class equipment and services company dedicated to advancing the noble work of agriculture and construction workers. Driven by our shared purpose of Breaking New Ground, we are passionate about bringing Innovation, Sustainability, and Productivity to all that we do. As a truly global company, CNH’s 37,000 employees form part of a diverse and inclusive workplace, focused on empowering customers to grow, and build, a better world through our core brands including Case IH, New Holland Agriculture, K-Line Ag, Horwood Bagshaw and Flexi-Coil.
We are offering a competitive base salary, diverse and inclusive workplace culture, performance incentives and flexible working options, including hybrid work arrangements (minimum 3 office days and up to 2 WFH days each week). Our St Marys (Western Sydney) office location offers free parking, access to discounts on private health insurance, health and fitness programs, and much more.
Ready to Make an Impact?
If you’re excited to take on this challenge and contribute to our brand’s success, we’d love to hear from you! Apply today to share your passion for brand marketing and innovative thinking with us. Equal Opportunity Employer: We celebrate diversity and are committed to creating an inclusive environment for all employees.
If you have any questions or would like a detailed job description, please reach out to anz-careers@cnh.com
