What are the responsibilities and job description for the Sr. Product Designer - Advertising Experiences position at CNN?
Welcome to Warner Bros. Discovery… the stuff dreams are made of.
Who We Are…
When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…
From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.
We are the now and the next. The power behind the people building the future. We are born from the spirit of innovation. We are created from the idea that people around the world want more, need more, deserve more. We are the home of the global digital revolution. We are CNN.
To see what it’s like to work at CNN, follow @WBDLife on Instagram and X!
Your New Role…
CNN Digital Products & Services is seeking an experienced Senior Product Designer with proven expertise in evaluating, designing and optimizing advertising product experiences. As a Senior Product Designer, you will join CNN’s industry-leading Digital Products & Services Design team, focused on developing innovative solutions that advance CNN's business goals and engage consumers of CNN content with advertising experiences that are impactful, relevant, and respectful of our customers.
You will design end-to-end user experiences for advertising across CNN owned and operated properties, including the footprints, interactions, and formats readers see on our websites and mobile devices. You will explore, evaluate, and design innovative new ways of exchanging value with consumers of all backgrounds, identities, and abilities, and partner with other CNN teams that work on our design system and the foundations of our digital experiences, such as page templates and the content management system. You will partner with CNN’s research team to help CNN better understand how consumers interact with our ad products, discover new ways of engaging consumers, and champion their needs in each stage of the product lifecycle.
The ideal candidate has a creative and analytical mindset, with the ability to evaluate design decisions from business, user, and technical perspectives. They are passionate about the impact of design on product success and user experience, and have a proactive and collaborative work ethic, excellent interpersonal skills, and the ability to communicate effectively with diverse teams. They can also successfully work independently, manage multiple projects simultaneously, and meet tight deadlines.
Your Role Accountabilities…
This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.
Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.
If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.
In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery’s total compensation package for employees. Pay Range: $107,100.00 - $198,900.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.
Who We Are…
When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…
From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.
We are the now and the next. The power behind the people building the future. We are born from the spirit of innovation. We are created from the idea that people around the world want more, need more, deserve more. We are the home of the global digital revolution. We are CNN.
To see what it’s like to work at CNN, follow @WBDLife on Instagram and X!
Your New Role…
CNN Digital Products & Services is seeking an experienced Senior Product Designer with proven expertise in evaluating, designing and optimizing advertising product experiences. As a Senior Product Designer, you will join CNN’s industry-leading Digital Products & Services Design team, focused on developing innovative solutions that advance CNN's business goals and engage consumers of CNN content with advertising experiences that are impactful, relevant, and respectful of our customers.
You will design end-to-end user experiences for advertising across CNN owned and operated properties, including the footprints, interactions, and formats readers see on our websites and mobile devices. You will explore, evaluate, and design innovative new ways of exchanging value with consumers of all backgrounds, identities, and abilities, and partner with other CNN teams that work on our design system and the foundations of our digital experiences, such as page templates and the content management system. You will partner with CNN’s research team to help CNN better understand how consumers interact with our ad products, discover new ways of engaging consumers, and champion their needs in each stage of the product lifecycle.
The ideal candidate has a creative and analytical mindset, with the ability to evaluate design decisions from business, user, and technical perspectives. They are passionate about the impact of design on product success and user experience, and have a proactive and collaborative work ethic, excellent interpersonal skills, and the ability to communicate effectively with diverse teams. They can also successfully work independently, manage multiple projects simultaneously, and meet tight deadlines.
Your Role Accountabilities…
- Research: Collaborate with user research and data analytics teams to gather insights and identify opportunities for optimizing revenue from advertising in relevant channels. Understand user needs, business objectives, and competitive landscape.
- Design: Translate research insights into compelling, intuitive, and effective designs. Sketch and prototype ideas to quickly assess viability and design the fine-grained details of user interactions.
- Documentation: Ensure design specifications and deliverables are well-documented for crossfunctional teams. Maintain and evolve design systems and guidelines to ensure consistency and high quality of designs across the platform.
- Optimization: Use metrics and user feedback to define and implement design improvements. Work closely with product management, engineering, and marketing to iterate on and optimize designs for better performance and engagement.
- Collaboration: Collaborate with cross-functional teams, including product managers, engineers, and marketers, to bring compelling designs to life.
- Bachelor's or Master's degree in design (e.g., interaction, graphic, visual communications, product, industrial), HCI, or a related field or equivalent practical experience.
- 5 years of experience in product design, with a focus on display advertising or digital media.
- Strong understanding of the technical aspects of ad creation, implementation, and optimization, preferably for web, mobile apps, and video.
- Expertise with design and prototyping in Figma; experience with Design Systems managed using the Figma platform.
- Experience advocating for user needs, while balancing them with revenue considerations.
- Excellent communication and teamwork skills.
- Experience working with cross-functional teams in a dynamic, rapidly growing environment.
- Demonstrated ability to tackle complex design challenges and supply well thought out, data driven solutions.
- Experience using quantitative data and/or qualitative insights to inform design decisions.
- Knowledge of current advertising product design trends and technologies.
- Experience with revenue optimization for display ads and other monetization strategies.
- Portfolio displaying strong visual designs and understanding of user experiences.
This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.
Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.
If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.
In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery’s total compensation package for employees. Pay Range: $107,100.00 - $198,900.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.
Salary : $107,100 - $198,900
