Sales Associate II 1

SALES FLOOR:  Understands organizational objectives and makes decisions that align with Company priorities  Takes ownership and is committed to delivering results, while remaining actively aware of personal and store metrics; and creates personal sales and clienteling strategies in partnership with the management team.  Creates short- and long-term strategies to achieve personal metrics and performance goals  Takes ownership of personal survey results and creates plans to improve and overcome areas of opportunity  Represents Coach as a brand ambassador  Demonstrates Coach’s Selling and Service expectations at all times  Understands changes in local market with potential impact on business performance and supports the execution of local sales strategies and tactics  Drives business through sales strategies, clienteling, sourcing new customers and maintaining on-going productive relationships with customers  Creates positive impressions with customers by bringing best self to work through attire consistent with Coach’s Guide to Style  Builds credibility and trust as a personal fashion advisor by communicating fashion awareness and a strong knowledge of competition.  Provides in-depth product knowledge, including features, benefits, current offerings, and overall product value.  Remains aware and is clearly able to communicate current pricing and promotional strategy to customers.  Discusses product features and builds the sale by leveraging cross-selling skills and abilities.  Cross-sells and encourages beneficial product add-ons that relate to the customer’s shopping needs  Sensitive to customers’ needs and tailors approach by reading cues  Attends to the unique and individual shopping needs of each customer.  Works with multiple customers simultaneously and breaks away as appropriate  Follows up with customers consistently and genuinely to influence/close the sale  Flexes personal selling techniques to contribute to overall store financial results  Builds lasting and loyal relationships with customers  Leverages Coach’s tools and technology to support relationship building and clienteling efforts  Creates enthusiasm and positivity for a shared vision and mission  Promotes and endorses a team selling environment  Fosters an environment of teamwork, trust and collaboration with internal and external customers  Remains solution oriented; is adaptable and flexible to changing business and store needs  Welcomes feedback and adapts behaviors as appropriate  Maintains a calm and professional demeanor at all times OPERATIONS:  Ensures all daily tasks are completed without negatively impacting service or Coach standards  Completes daily operational tasks including maintaining store (sales floor and backroom), cash wrap and visual merchandising to Coach standards consistently and in a timely manner  Maintains a clean and tidy selling floor at all times  Adheres to all applicable retail policies and procedures including POS, Operations and Asset Protection procedures  Replenishes inventory on sales floor as needed  Supports Store Inventory Process by processing shipment, stocking shelves, replenishing sales floor, maintains strong organizational standards as it relates to product both in the stockroom and on the sales floor.  Supports cash-wrap when needed to process purchases, returns, and exchanges.  Efficiently processes customer transactions: Purchase, Return, Exchange, Found Order etc.  Effectively helps to prepare store by organizing functional areas, performs routine cleaning, maintains strong organizational standards and maintains visual merchandising expectations.