Affiliate Manager, Digital Marketing

Title: affiliate manager, performance digital marketing                         

Crisp color, graphic prints and playful sophistication are the hallmarks of kate spade new york. From handbags to clothing and décor, our exuberant approach to the everyday encourages personal style with a dash of incandescent charm. We call it living colorfully. 

A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. 

Primary Purpose:
kate spade new york is looking for an experienced, talented, goal-oriented, digital marketing professional to manage affiliate channel strategy and execution.  A successful affiliate marketing manager will be responsible for setting the strategy and day-to-day management as it pertains to affiliate and ongoing projects and roadmap. This role will work directly with the Senior Marketing Manager to implement the overall strategy to drive sales, increase ROI, and improve overall brand awareness. This role will be instrumental in developing a best-in-class affiliate marketing strategy that drives demand and fuels new customer growth.  This position manages all aspects of these channels, including working collaboratively across internal teams (such as the site, creative and IT teams) and external teams (marketing agencies) to execute. This individual is highly motivated with experience driving effective affiliate campaigns focused on meeting and exceeding goals for new customer acquisition and ROI, while developing and executing actionable affiliate partnership roadmap that integrates technical, content, and product optimization opportunities. This role also helps to support the execution of the larger digital marketing strategy under the direction of the Senior Manager E-Commerce.

The successful individual will leverage their proficiency in the ecommerce department to...

• Act as our Subject Matter Expert for all things affiliate by leading strategy development, campaign management, testing and execution with a unified vision for channel growth
• Support the Sr. Manager of Ecommerce in creating and implementing acquisition marketing strategy for affiliate in support of katespade.com and Kate Spade surprise sale
• Ensure flawless execution of digital marketing activities across affiliate marketing with a strong focus of driving acquisition strategies as well as managing daily marketing budget
• Lead day-to-day execution of affiliate - managing external vendors, agencies, and internal teams to proactively keep ahead on timelines, deliverables, and communications
• Create a recruitment and retention plan in order to ensure the growth of key publishers within the kate spade Affiliate program. Identify new affiliates that fit within the brand guidelines and recruit them into the program.  
• Build strong relationships with key publishers and identify opportunities through the development of strategies and tactics that deliver significant sales results while continuing to enhance and elevate Coach’s brand presence and image.
• Oversee the process of requesting creative assets and copy through the creative team
• Create reporting framework that effectively captures affiliate program performance including daily, weekly and monthly reporting that produces actionable run-of-business optimizations for the channel as a whole
• Analyze campaigns and translate qualitative data into recommendations and plans for revising the campaigns and push agency to optimize to improve key performance indicators on an ongoing basis
• Own management of affiliate projects/tickets with IT, prioritizing internal projects
• Serve as the digital marketing lead for all cross-functional activity and communication (internally and externally) on best practices and subject matter expert for affiliate to share with stakeholders across the organization including creative, ecommerce, site, etc
• Responsible for identifying new, innovative opportunities to drive traffic and revenue by meeting and vetting new vendors, testing opportunities (alphas, betas, etc) and partners
• Participate in cross-functional team meetings to contribute digital innovative ideas and communicate digital campaign strategies for all launches and promotional activity
• Understand the digital competitive arena. Bring new ideas to the table based on competitive review of the digital and online marketplace as well as industry news
• Proficiency and ownership over feed management as it relates to dynamic affiliate ads, including feed hosting platforms, updates, troubleshooting and ongoing feed audits

The accomplished individual will possess...

• Bachelor’s Degree required
• 3-4 years of specialized experience and expertise within affiliate, ideally with a recognized brand in retail/fashion or at an agency
• Experience and passion in performance marketing with knowledge of data-driven decisions and implementing affiliate growth strategies based on establishing efficiency
• Expertise in standard affiliate industry reporting and diagnostic tools (Adwords, Google Analytics, Search Console, etc), and Ad-serving technology
• Experience working cross functionally and interacting with partners at all levels 
• Direct to consumer ecommerce experience is highly preferred
• Advanced Excel skills (VLOOKUP, Pivot Tables, SUMif statements, etc.)

An outstanding professional will have...

• Strong analytical and project management skills
• Detail oriented with focus on delivering results
• Self-starter, takes initiative, with the ability to juggle multiple priorities
• Ability to partner with multiple cross functional teams
• Excellent oral and written communication skills

Our Competencies for All Employees

• Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
• Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
• Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
• Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
• Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.
• Perseverance: Pursues everything with energy, drive, and a need to finish; seldom gives up before finishing, especially in the face of resistance or setbacks.
• Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.                          

Our Competencies for All People Managers

• Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
• Building Effective Teams: Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.
• Managerial Courage: Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.

kate spade new york is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. all employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. these decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. Visit kate spade new york at #LI-MS1 www.katespade.com.