Director of Marketing Communications

Knowledge, Skills, and Abilities

• Proven experience in designing high quality marketing materials, website maintenance, and all digital content on multiple social media platforms.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign), Canva, and WordPress or similar design and content management tools.
• Photography and videography skills, including the ability to take professional headshots, and capture and edit visual content.
• Expert in managing and optimizing social media strategies across multiple platforms, including Facebook, Instagram, and LinkedIn.
• Strong analytical skills to assess campaign effectiveness and performance.
• Proficiency in leveraging emerging technology, tools, and platforms to enhance marketing and communication strategies.
• Demonstrate effective leadership and communication skills that attracts, retains, and motivates top quality personnel.
• Ability to write press releases, make presentations, and negotiate with media.
• Knowledge of professional practice standards, ethics, and code of conduct.
• Ability to work and communicate effectively with the public at large events, workplace gatherings, or to individual staff members.
• Ability to perform job responsibilities in an effective and appropriate manner, according to Coastal Family Health Center’s (CFHC) core values.
• Ability to analyze, prioritize, and organize multiple projects to meet established deadlines.
• Ability to follow and give oral and written instructions clearly and precisely and demonstrate effective delegation skills to ancillary or subordinate staff members.
• Ability to maintain objectivity and sensitivity to persons of all social, cultural, economic. political, and educational backgrounds.

Qualifications/Education Requirements

To qualify for this position a candidate should have three to five years’ experience in a marketing and/or communications position, preferably at a manager or director level. In addition, the person must possess a minimum Bachelor’s Degree in Marketing and/or Communications from an accredited university.  Master’s degree preferred.  Extensive and relevant experience in the fields of marketing and public relations may be considered in lieu of educational requirements.  Good driving record with valid driver’s license a must.  Must provide proof of minimal liability coverage as required by the state and will be required to provide updates when renewed. Frequent travel to and from CFHC locations and numerous outreach events is required.

Physical Demands

The physical requirements described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Coastal Family Health Center is committed to working with and providing reasonable accommodation to qualified individuals.

Core Competencies

• Practices within legal, ethical and professional boundaries.
• Provides oversight to the Outreach Programs Manager, assuring effective operations of all mobile unit and related outreach program activities.
• Ensures department’s participation in organizational performance improvement plan.
• Mentors and supports staff through ongoing performance feedback.
• Participates as a member of the multidisciplinary team to advance organizational goals, quality outcomes and customer satisfaction.
• Develops and implements all systems, policies and procedures for marketing and community outreach services at CFHC.
• Develops and executes marketing strategies with input from CFHC department heads and partnerships through media sources, community liaisons, and governmental agencies.
• Works with internal and external sources to provide communications activities to enhance the image and branding of CFHC.
• Confers with leadership, clinic staff, and community partners as needed.
• Maintains creative, current and informative organizational website.
• Serves as a member of the organization’s leadership team and attends all required meetings.
• Submit reports on department activities to the executive team and other organizational leadership as required.
• Participates in other inter-departmental meetings and functions as assigned.
• Performs other duties as requested and/or required.
• Upholds, complies with, and enforces the Core Principles and Code of Conduct.