What are the responsibilities and job description for the Director of Strategy, Marketing position at Coastal Ridge Real Estate?
What You’ll Do:
As the Director of Strategy, Marketing you will serve as a key leader in driving innovation and excellence across all marketing and business strategies. Leveraging your expertise in multifamily marketing, data analytics, and cross-functional leadership, you will architect holistic strategies that influence business growth, enhance brand equity, and optimize performance across all properties.
You will oversee strategic planning across the customer journey, providing insights into market trends, competitive positioning, and future growth opportunities. Utilizing advanced platforms such as Entrata, BrightEdge, Google Analytics, and more, you will deliver actionable intelligence to refine lead generation, conversion funnels, and overall marketing performance. This role demands a visionary mindset, data-driven decision-making, and the ability to translate complex challenges into clear, strategic initiatives that align with business goals.
Where You’ll Work:
Located in downtown Columbus, Ohio, our corporate offices overlook the Columbus Commons which plays hosts to over 200 events throughout the year. Enjoy the building’s fitness center and rooftop terrace with adjoining clubroom, and walk to some of the city’s best restaurants and downtown amenities.
What You’ll Own:
- Strategic Leadership and Vision
- Develop and oversee comprehensive marketing strategies encompassing full-funnel approaches, from brand awareness to conversion and retention.
- Act as a strategic advisor to senior leadership, providing thought leadership on emerging trends, industry best practices, and innovative marketing practices.
- Collaborate with cross-functional teams to align marketing strategies with broader business objectives and ensure seamless execution across all properties.
- Drive a strategic approach to property-specific branding, messaging, and campaign development, ensuring alignment with corporate brand guidelines.
- Data-Driven Insights and Analytics
- Oversee the analysis of lead sources, customer journey performance, and market trends to identify opportunities for growth and optimization.
- Establish frameworks for advanced data modeling, predictive analytics, and performance forecasting.
- Oversee the development of dashboards and reporting tools to provide senior leadership with real-time insights into marketing performance, ROI, and competitive positioning.
- Evaluate campaign performance at a macro level, ensuring all recommendations are actionable, scalable, and tied to measurable outcomes.
- Digital Marketing and Innovation
- Drive the vision and execution of digital marketing initiatives across paid media, SEO, email, content, and social platforms.
- Champion innovation by exploring and implementing emerging technologies such as AI-driven personalization, advanced analytics, and marketing automation tools.
- Define KPIs, benchmarks, and optimization opportunities to ensure high-performing campaigns and an optimal allocation of marketing resources.
- Advocate for continual testing and learning through A/B testing, segmentation, and market research insights.
- Cross-Functional Leadership and Collaboration
- Act as a primary liaison between marketing, property operations, and senior leadership, ensuring strategic alignment and shared accountability.
- Collaborate with creative, digital, and operations teams to craft cohesive strategies that enhance both property-level and corporate goals.
- Provide leadership in strategic discussions, driving buy-in and alignment from stakeholders at all levels.
- Mentor and guide team members, fostering a culture of continuous learning and innovation.
- Performance Optimization and Competitive Intelligence
- Regularly evaluate market conditions, competitor activities, and emerging trends to inform strategy and decision-making.
- Develop and refine performance frameworks to ensure ongoing improvement of marketing initiatives.
- Deliver detailed, data-driven recommendations for enhancing campaign targeting, messaging, and overall effectiveness.
- Oversee the management of budgets, ensuring optimal allocation of resources and consistent achievement of ROI benchmarks.
What You’ll Bring:
- Bachelor's degree in Marketing, Business Administration, or a related field (Master's degree preferred).
- 6 years of experience in strategic marketing roles, with significant leadership experience.
- Proven track record in the multifamily real estate sector or comparable industries.
- Extensive experience with advanced marketing technologies, data analytics platforms, and emerging trends in digital marketing.
- Advanced proficiency in Entrata, BrightEdge, Google Analytics, Tableau, and other BI tools.
- Strong familiarity with programmatic advertising, CRM platforms, and predictive analytics software.
- Relevant certifications in analytics, digital marketing, and strategy (e.g., Google Analytics, Google Ads, HubSpot certifications).
- Demonstrated success in leading high-performing teams and cross-functional collaborations.
- Strong strategic and analytical mindset, able to synthesize complex data into actionable strategies.
- Exceptional communication and presentation skills, with experience influencing executive stakeholders.
- Proven ability to manage large-scale marketing budgets and deliver measurable ROI.
Our Company:
Built on the foundation of over 20 years of friendships, Coastal Ridge is a vertically integrated multifamily real estate operator, investor, and developer whose unique approach successfully combines data and experience. Supported by over 800 real estate professionals with deep sector expertise, we have quickly grown into a leader in the multifamily industry. Our values are based on relationships and driven by honesty, integrity, and trust.
What You’ll Get:
As a Coastal Ridge Real Estate associate, you’ll be eligible to participate in a variety of benefit programs designed to fit you and your lifestyle. We are committed to providing competitive and comprehensive benefits that align with our culture and the needs of our associates.
