What are the responsibilities and job description for the Principal Product Marketing Manager, GitLab AI position at Coatue Management?
GitLab is an open core software company that develops the most comprehensive AI-powered DevSecOps Platform , used by more than 100,000 organizations. Our mission is to enable everyone to contribute to and co-create the software that powers our world. This mission is integral to our culture, influencing how we hire, build products, and lead our industry.An overview of this role As a Principal Product Marketing Manager for GitLab AI solutions, you will work closely with our marketing, product management, engineering, and sales teams to grow GitLab’s footprint in the market. You’ll be a key contributor on our Product Marketing Team and drive the pitch, the revenue plays, the proof points and the go-to-market plan to help us achieve our business objectives. The GitLab AI PMM covers our AI-powered DevSecOps products, including Duo, Duo with Q (joint AWS offering) and future products currently in development.What you’ll do Deliver the Pitch : Messaging, Positioning & ContentDevelop compelling messaging and differentiation to position GitLab as the leading AI-powered DevSecOps platform in the marketCraft persona-specific messaging for key target audiences, including buyer, influencer and user personasBuild compelling product pitches and thought leadership narratives that tell our story through various forms of communication (blogs, whitepapers, videos, presentations, etc)Conduct research on customer pain points, market trends and competitive alternatives to inform our point of viewCoach the Play : Demand gen and revenue playsPartner with our field and digital marketing teams to build impactful demand gen campaigns and revenue playsCreate and deliver sales enablement materials, playbooks, FAQs, and objection-handling guides.Serve as liaison between field, BDRs and Marketing to identify gaps and roadblocks converting pipeline to revenueOwn the Proof : Voice of the customer & voice of the industryServe as the voice of the customer, understand their pain points and align them with GitLab’s solutions.Distill win-wires and customer success into repeatable sales motions to help scale the businessEducate industry analysts on our value and differentiation on an ongoing basis; capture analyst sentiment and proof points to demonstrate market leadershipPartner with our Business Value team to build total cost of ownership and business value calculationsDrive the Plan : Go-to-Market StrategyDevelop customer segmentation, buyer personas and target audiences using a data-driven approachDefine route-to-market and monetization, upsell and expansion strategy for our commercial offerings, and build effective price and packaging collateralOwn and drive the launch plan for the annual platform launch, such as GitLab 17, and smaller releases with meaningful bookings impactWhat you’ll bring 10 years of experience in product marketing, product management, developer relations, or related fields, with a strong emphasis on B2B environments.5 years of marketing or go-to-market experience, particularly in roles focused on developer products or technology solutions, including AI applications.Exceptional verbal and written communication skills, with a proven ability to translate complex technical concepts into clear, compelling narratives for technical audiences.Strong project management capabilities, adept at coordinating multiple workstreams and fostering collaboration across diverse teams.In-depth understanding of developers' needs and preferences, with a track record of engaging and advocating for the developer community.Experience in software, technology, or financial services industries, particularly with developer tools and AI innovations.Familiarity with DevSecOps products and the ability to leverage this knowledge to drive strategic marketing initiatives.How GitLab will support you Benefits to support your health, finances, and well-beingAll remote , asynchronous work environmentFlexible Paid Time OffTeam Member Resource GroupsEquity Compensation & Employee Stock Purchase PlanGrowth and Development FundParental leaveHome office support#J-18808-Ljbffr
