What are the responsibilities and job description for the Head of Growth Marketing position at Coatue?
Scale is seeking an experienced, strategic, and analytical marketer to lead our growth marketing function. In this role, you will be responsible for setting and executing our growth marketing strategy and driving measurable growth across existing channels while also identifying and scaling new channels. The ideal candidate combines strategic leadership with hands-on execution to deliver results in a fast-paced environment.You will : Develop programs and strategies for acquisition, retention, and expansion through multiple channels, including SEM / SEO, paid social, nurture, retargeting, direct mail, content, and more.Partner closely with the go-to-market team for the development, execution, and optimization of ABM campaigns and programs.Define KPIs and implement measurement, analytics, benchmarking, and reporting methods to gauge success for marketing channels, campaigns, and initiatives.Drive continual improvements in lead conversion rates, close rates, and funnel velocity in partnership with Sales and Sales Ops.Provide strategic oversight to the Marketing Operations function and collaborate closely with Revenue Operations to optimize marketing systems, improve workflows, define and enforce SLAs, and drive accurate reporting, email campaigns, and database hygiene to support scalable growth.Continue to scale our marketing efforts and take primary responsibility for exceeding our pipeline opportunity goals each quarter.In collaboration with Brand and Product Marketing, drive the strategy and program management for Scale’s web presence across personas, new markets, segments, and product offerings.Own end-to-end our content strategy for gated content and experiences that will drive significant conversion.Own our SEO strategy, oversee web optimization, and develop our roadmap of new pages and experiences.Manage budgets and forecasts for pipeline generation.Ideally you’d have : 7 years experience working on B2B demand generation for technology or software companies with a strong track record.Strong understanding and experience with multiple demand channels, including digital, paid social, field, and email marketing to drive pipeline.Excellence in building cross-functional relationships and alignment, particularly with sales and operations teams.Hands-on experience managing or partnering with marketing operations, including expertise in marketing automation platforms, CMS systems (ex : Hubspot), and data-driven campaign execution.Nice to haves : Experience in AI / ML or marketing to technical audiences.#J-18808-Ljbffr
