Demo

Digital Marketing Associate

Cobalt
Rocky Hill, CT Full Time
POSTED ON 1/13/2025
AVAILABLE BEFORE 4/9/2025

Job Description

Position Title : Digital Marketing Specialist

Below covers everything you need to know about what this opportunity entails, as well as what is expected from applicants.

Location : On-site in Connecticut (Remote work is NOT offered)

About Us :

At Cobalt , we are a full-service B2B Services and Marketing agency that thrives on creativity, innovation, and collaboration. Our mission is to empower clients across diverse industries with cutting-edge digital marketing strategies and solutions. As a rapidly growing agency, we are driven by a passion for excellence and the desire to constantly expand our knowledge and expertise.

We believe in building a team of professionals who are eager to learn, adapt, and contribute to our dynamic work environment. If you are motivated by challenges, thrive in a fast-paced setting, and are ready to collaborate across various industries and services, we want to hear from you.

Why Join Cobalt?

  • Be part of a growing company that values your ideas and fosters professional development.
  • Work on exciting projects for a diverse range of clients and industries.
  • Collaborate with a passionate and experienced team committed to excellence.

Responsibilities :

As a Digital Marketing Specialist at Cobalt, you will play a key role in managing and executing innovative marketing campaigns to drive results for our clients. Your responsibilities include :

  • Conducting thorough industry-specific research and competitive analysis.
  • Developing keyword strategies and optimizing content for SEO and PPC campaigns.
  • Managing workflows and delegating tasks effectively within the team.
  • Drafting and editing engaging content for social media platforms and search PPC campaigns.
  • Overseeing social media accounts, monitoring analytics, and generating performance reports.
  • Analyzing campaign performance and implementing A / B testing strategies.
  • Creating marketing materials, presentations, and sales campaigns tailored to client needs.
  • Writing and presenting detailed monthly reports for clients.
  • Assisting with website development and content creation.
  • Designing and managing email marketing campaigns.
  • Building and maintaining strong client relationships.
  • Requirements :

    To succeed in this role, you should meet the following qualifications :

  • Associates degree in Marketing or a related field or better.
  • At least 3 years of experience working with WordPress and WooCommerce.
  • Exceptional written and verbal communication skills.
  • Strong organizational skills and attention to detail.
  • Proficiency in digital advertising platforms, including Google Ads, Facebook Business Manager, and Twitter.
  • Hands-on experience with Canva, PowerPoint, and Adobe Photoshop.
  • Analytical mindset with the ability to interpret marketing data and KPIs.
  • Reliable transportation to and from our office.
  • Preferred Skills and Attributes :

  • Creative thinker with a passion for innovation.
  • Team player with a collaborative attitude.
  • Strong time management skills to meet deadlines in a fast-paced environment.
  • Knowledge of emerging trends in digital marketing.
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