Digital Media Planner

Position Title: Media Planner
Location: On-site in Rocky Hill, Connecticut (Remote work is NOT offered)

About Us:
At Cobalt, we are a full-service B2B Services and Marketing agency that thrives on creativity, innovation, and collaboration. Our mission is to empower clients across diverse industries with cutting-edge digital marketing strategies and solutions. As a rapidly growing agency, we are driven by a passion for excellence and the desire to constantly expand our knowledge and expertise.

We believe in building a team of professionals who are eager to learn, adapt, and contribute to our dynamic work environment. If you are motivated by challenges, thrive in a fast-paced setting, and are ready to collaborate across various industries and services, we want to hear from you.

Why Join Cobalt?

• Be part of a growing company that values your ideas and fosters professional development.
• A results-driven culture
• Work on exciting projects for a diverse range of clients and industries.
• Collaborate with a passionate and experienced team committed to excellence.

Responsibilities:
As a Media Planner at Cobalt, you will play a key role in managing and executing innovative marketing campaigns to drive results for our clients. Your responsibilities include:

• Conducting thorough industry-specific research and competitive analysis.
• Developing keyword strategies and optimizing content for SEO and PPC campaigns.
• Managing workflows and delegating tasks effectively within the team.
• Drafting and editing engaging content for social media platforms and search PPC campaigns.
• Overseeing social media accounts, monitoring analytics, and generating performance reports.
• Analyzing campaign performance and implementing A/B testing strategies.
• Creating marketing materials, presentations, and sales campaigns tailored to client needs.
• Writing and presenting detailed monthly reports for clients.
• Assisting with website development and content creation.
• Designing and managing email marketing campaigns.
• Building and maintaining strong client relationships.

Requirements:
To succeed in this role, you should meet the following qualifications:

• At least 3 years of experience working with WordPress and WooCommerce.
• Exceptional written and verbal communication skills.
• Strong organizational skills and attention to detail.
• Proficiency in digital advertising platforms, including Google Ads, Facebook Business Manager, Instagram, and Twitter.
• Hands-on experience with Canva, PowerPoint, and Adobe Photoshop.
• Analytical mindset with the ability to interpret marketing data and KPIs.
• Reliable transportation to and from our office.

Preferred Skills and Attributes:

• Creative thinker with a passion for innovation.
• Team player with a collaborative attitude.
• Strong time management skills to meet deadlines in a fast-paced environment.
• Knowledge of emerging trends in digital marketing.

Keywords for Job Posting:
Google Ad Words PPC Campaigns | Social Media Marketing | Content Marketing | Digital Marketing | Social Media Cooridinator| Digital Marketing | Content Writer | Marketing Campaign | Digital Branding | Online Marketer

Job Type: Full-time

Pay: $52,000.00 - $70,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Health insurance
• Paid time off

Schedule:

• 8 hour shift
• Monday to Friday

Education:

• High school or equivalent (Preferred)

Experience:

• Digital Marketing: 3 years (Preferred)
• Social Media Marketing: 3 years (Preferred)
• WordPress: 2 years (Required)
• Facebook Advertising: 1 year (Preferred)
• Google Ad Manager: 2 years (Preferred)
• Zapier: 1 year (Preferred)
• PPC Campaign Management: 2 years (Preferred)
• Canva: 2 years (Required)

Work Location: In person

Salary : $52,000 - $70,000