Director, Next Generation & Ad Hoc

Location(s): United States of America
City/Cities: Atlanta

Travel Required: 00% - 25%

Relocation Provided: No

JOB DUTIES:

• Responsible for driving & providing marketing analytics and building next generation analytic capability across the enterprise.
• Drive and deliver ad hoc marketing analytics.
• Provide ad hoc analysis based on standardized templates at speed and to scale.
• Develop refreshed protocol for all marketing Ad Hoc analytics and systematic approach to derive and share comprehensive worldwide insights from ad hoc research.
• Build real time ad hoc analytic capability working closely with the Platform Services data team and in partnership with Center and OU Insights & Marketing teams.
• Develop next-generation global standards for marketing analytics.
• Enhance investment optimization through improved models.
• Reduce overall data and analytics spend by introducing machine learning approach, improving accuracy and action ability.
• Design and implement next gen analytics strategic roadmap.
• Lead partnership with the hub data and analytics teams, the other platform service hubs to assess and upgrade analytics through refreshing metrics and developing innovative measurement frameworks.
• Serve as subject matter expert for Artificial Intelligence and Machine Learning analytics.
• In the short term, focus will be driving the assessment of current state, developing strategy for future state, and developing the roadmap and execute the strategy towards the destination.

**HYBRID position - periodic in-office requirement needed.**

Education:

Bachelor’s or its equivalent in Business Administration or a related field plus 5 years of experience in job offered or related position.

Experience:

• 5 years' experience in the following:
  • Managing cross-functional relationships across Marketing, Finance, and Information Technology (IT) within a complex, global environment.
  • Translating analytics into data-driven insights to guide business planning processes.
  • Working with statistics and exploratory data analysis pertaining to the Consumer-Packaged Goods Industry data, including consumer survey data and syndicated retail data derived from Nielsen, or IRI.
  • Working with Power Bl and SQL.
• 2 years' experience in the following:
  • Programming languages such as R, Python.
  • Ability to perform statistical analysis.

**HYBRID position - periodic in-office requirement needed.

Pay Range:$104,790 - $195,300
Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:30
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.