What are the responsibilities and job description for the Senior Director, Media Partnerships position at Coca-Cola?
The Coca-Cola Company is seeking a Global Media – Partnership Lead to steer the development and delivery of impactful and 10X thinking on media partnerships which will drive growth of our business.
The role will be responsible for crafting and building new models of partnerships and associations of our company, portfolio, and brands with media assets. Additionally, it will evolve the current Global Joint Business Partnerships to ensure they continue to drive efficacy.
This will require a healthy balance of innovative thinking and business pragmatism to ensure we continue to challenge the status quo while maximizing our return on investment.
The Company :
The Coca-Cola Company (TCCC) has unparalleled brand recognition and a presence in over 200 countries, representing over $46B in revenue and employing 140,000 people around the world. The breadth of the beverage portfolio is without peer, with over 500 brands in both sparkling and still beverages, including waters and flavored waters, juice and juice drinks, energy and sports drinks, teas, and coffees.
The company is building a networked global organization, combining the power of scale with the deep knowledge required to win locally. New operating units focused on regional and local execution will work closely with five marketing category leadership teams that span the globe to rapidly scale ideas.
The Vision :
The company’s Beverages for Life strategic transformation is underway, and the global crisis is accelerating these changes. The company is paring down its portfolio to focus on category-leading brands with the greatest potential to scale and grow.
The Coca-Cola Company seeks to become the world’s most advanced beverage company dedicated to helping consumers live fulfilling lives by empowering smarter, more personalized beverage decisions every day.
What You'll Do for Us :
- Leverage deep expertise in Media to provide thought leadership and maximize the opportunity for TCCC, given the dramatic changes in the global media and technology landscape.
- Lead the Global Network of Media Agency Partners (JBPs) and collaborate with Strategists and IMX team members (Content, Digital, Shopper, Assets, Customer & Commercial, etc.)
- Utilize TCCC's scale and stature to support Media and Connections Lead and identify and build partnerships as per brand requirements.
- Negotiate and own paid global media partnerships (e.g., Google, Meta, Snapchat, Netflix, Disney, Uber, Amazon, TikTok, etc.) to drive commercial and long-term strategic value.
- Leverage owned, shared, and earned assets while driving large scale value for our business.
- Drive efficiency and contribute to overall savings and productivity.
- The Media Partnerships Resources will have no direct reports but will work with a large network of colleagues across TCCC.
- Hybrid work schedule : 3 days per week in person and 2 days virtual.
Qualifications & Requirements :
Work Focus :
Communication Focus :
All the relevant skills, qualifications and experience that a successful applicant will need are listed in the following description.
Pay Range : $175,000 - $201,000
Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and / or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage : 30
Annual Incentive reference value is a market-based competitive value for your role, indicating performance at target.
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Salary : $175,000 - $201,000
