What are the responsibilities and job description for the Marketing & Communications Director, Market Development & Growth position at COCHLEAR AMERICAS?
Change people's lives and love what you do! Cochlear is the most recognized brand in hearing health care. Marketing & Communications Director, Market Development & Growth Position Spotlight :
- 10 years of proven experience in a senior marketing role, with a track record of implementing successful growth strategies.
- Experience with marketing clinics or hospitals
- Develop a strategic marketing plan and execute for assigned pilot.
- Engineer a world-class patient experience to deliver optimal hearing outcomes.
- DEADLINE TO APPLY : December 20, 2024 Change people's lives and love what you do! Cochlear is the most recognized brand in hearing health care. About the role Cochlear is helping people hear, and be heard, all over the world. Come be a part of our amazing mission! If you are an experienced marketer with a background in implementing successful growth strategies in B2C and B2B environments, this is a fantastic opportunity to join our growing Market Growth & Development team. Your success in this role is measured by envisioning, building, and executing key growth strategies by combining strategic leadership with hands on execution. This role will be responsible for developing and executing comprehensive marketing strategies to drive market growth, enhance brand awareness and deliver a meaningful, world-class patient experience through a new innovative pilot program. This pilot, the first of many, is aimed at transforming the current business model across the end-to-end candidate / patient journey to serve more patients in a scalable way and expand access to Cochlear implant treatment for qualified patients. Key Responsibilities
- Develop strategic marketing plan and execution for assigned pilot, including :
- Defining the value proposition for various stakeholder groups.
- Creating materials / pitch decks to support adoption of the program.
- Ensuring clear and concise brand strategy.
- Conducting market assessment, research, and opportunity analyses.
- Oversee the planning, implementation, and optimization of integrated marketing campaigns across digital, traditional, and emerging channels.
- Create a seamless, empathetic, highly effective, and efficient healthcare journey for patients, integrating various elements of care with communication and support resources to ensure patients gain confidence and satisfaction with their hearing solution.
- Develop strategies to empower patients through self-service solutions and scalable support programs through Cochlear to minimize both the administrative burden and clinician touchpoints, while still ensuring high-quality care and outcomes.
- Collaborate with key stakeholders (clinic operations, surgeons, franchise owners and others) to define, design and implement tools and frameworks to enable new ways of working to deliver best outcomes. Key Requirements To add value to Cochlear in this role you'll be able to meet and demonstrate the following knowledge, skills and abilities in your application and at interview :
- 10 years of proven experience in a senior marketing role, with a track record of implementing successful growth strategies. Clinical or hospital marketing experience required.
- Strategic thinker with a bias for action and ability to thrive in a fast-paced, entrepreneurial environment. Demonstrated ability to drive results through high-level of self-initiative and ownership.
- Comprehensive understanding of digital marketing, SEO / SEM, content marketing, social media, events and advertising strategies to drive outcomes.
- Excellent verbal and written communication skills, comfortable presenting and facilitating.
- Proven ability to analyze and synthesize multiple data sources, market research, VOC and performance