Demo

Product Marketing Manager (Contract)

COCOON
San Francisco, CA Full Time
POSTED ON 4/7/2025
AVAILABLE BEFORE 5/5/2025

The opportunity Cocoon is looking for a seasoned marketer to fill in for our Sr. Product Marketing Manager while she’s on parental leave. We are a lean Marketing team, and everyone chips in where needed regardless of official swimlanes. Cocoon’s product is evolving quickly with lofty growth goals in 2025—this is a great opportunity for a generalist or product marketer to get exposure to many facets of a Series A company with a technical product in the fascinating, complex space of employee leave.

Do not wait to apply after reading this description a high application volume is expected for this opportunity.The details

You will report to our Staff Content & Community Marketer, Ryley, with additional oversight from our VP of Revenue, Grace10-15 hours of work per week from February - June 2025Schedule expectations :

Most work can be done async on your own timeAt least two standing meetings per week (one with Marketing, one with Product)We are a Slack-heavy team. We’d ask for a 24-hour response time for Slack messages, plus an agreed-upon “office hours” block (1-2 hours per week) where you are online and available to chat via Slack.

Responsibilities ResponsibilityStakeholdersActivitiesNew feature launchesProduct, Ryley, Sales, Customer Success, Product SupportRun Bi-weekly meetings with PMs to talk through upcoming launches (async updates)Create overall launch plans : Audience, availability, messaging, rollout comms strategyCreate content plans with Ryley; partially execute (emails, blog posts, etc.) with support from Ryley and contract copywriter NikkiGTM enablement : build documentation and coordinate training with PMsOrganize and update Asana[When relevant] Coordinate web updatesRoadmap enablementProduct, Sales, Customer SuccessGive bi-weekly Roadmap updates in SlackUpdate external “Roadmap & recent updates” slides that Sales / Success useQ2 roadmap enablement : coordinate “Roadmap read-out” meeting with PMs, update documentation, plan quarterly content calendar with Ryley[TBD] Q2 “Voice of the customer” reportProduct, Sales, Customer SuccessSpearhead and aggregate report based on existing formatAt Cocoon, we believe that diversity, equity, inclusion, and belonging (DEIB) serve as the foundation for a successful team, product, and community. We’re committed to building a company where everyone can bring their authentic selves to work and be set up for success. Creating a diverse, equitable, and inclusive workforce requires ongoing effort and attention. We are committed to cultivating space for feedback and expanding our understanding of DEIB as our community grows.

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