What are the responsibilities and job description for the Brand Specialist position at Coda Search│Staffing?
Our client, a large Consumer Packaged Goods entity, seeks a Brand Specialist to support one of their thriving divisions.
This role involves 40 hours per week of work and is expected to last approximately six months as it covers a maternity leave.
Key Responsibilities:
- Lead consumer research by partnering with the Insights team to conduct research on new product innovation, communication assets, and product concepts.
- Partner closely with Operations marketing team to ensure seamless execution in market.
- Develop purpose-driven communication writing and lead the development of final creative assets.
- Manage relationships with co-brand partners and oversee each product segment.
- Analyze market trends and opportunities through thorough market analysis.
About You:
- This position requires strong leadership skills, interacting with cross-functional business partners, brand partners, and agencies.
- A clear vision and strategic intent are crucial for delivering impactful communications and creative.
- You must generate powerful insights that drive consumer purchasing decisions and craft plans based on those insights.
- We understand what drives our consumers to purchase and craft plans accordingly, including nuances based on shopping occasion and retail channel.
- This role involves writing up and validating consumer concepts for product innovations and communications.
