What are the responsibilities and job description for the Consumer Insight Analyst position at Coda Search│Staffing?
**Job Overview:**
We are seeking a Brand Specialist to support one of our client's divisions.
This role involves leading consumer research, managing product segments, and collaborating with the Operations marketing team.
The ideal candidate will have a strong marketing sense and experience working with CPG brands.
**Key Responsibilities Include:**
- Leading consumer research on new product innovation, communication assets, and product concepts.
- Partnering with the Operations marketing team to ensure flawless execution in market.
- Developing purpose-driven communication writing and creative agency briefs.
- Managing each product segment and relationships with co-brand partners.
- Conducting market analysis to understand market trends and opportunities.
**Requirements:**
- Strong leadership skills to interact with cross-functional business partners and agencies.
- A vision and strategic intent to deliver impactful communications and creative.
- The ability to generate powerful insights.
- The capacity to write up and validate consumer concepts for product innovations and communications.
