Brand Strategist

At Code and Theory, strategists are dynamic problem solvers who blend creativity and analytical thinking to help clients achieve their business goals. As a Strategist, you will collaborate with cross-disciplinary teams to uncover insights, shape creative ideas, and craft impactful strategies that address client challenges. This role demands curiosity, rigor, and entrepreneurial spirit.

To thrive as a Strategist at Code and Theory, you’ll need a blend of critical soft skills and values that fuel impactful and innovative work. Strategists here are curious, proactive, and collaborative. They also have strong rigor, tackling tasks with precision and thoroughness.

• Collaborate with senior team members to frame problems and define strategic objectives.
• Conduct foundational research into the client’s business, market, and competitive landscape to uncover challenges and opportunities.
• Actively align client goals with project deliverables to ensure strategic impact.
• Develop insights that drive campaign strategy and creative ideation.
• Structure and lead brainstorms to shape innovative ideas and solutions, ensuring adherence to overall strategy.
• Lead the development of materials to support business development opportunities, including written and creative deliverables.
• Craft compelling narratives to support storytelling efforts across campaigns.
• Work closely with creative teams to maintain strategic alignment throughout project execution.

• Relevant experience in brand, advertising, marketing, and/or consultancy, with a focus on creative and campaign strategy.
• Experience with both B2B and B2C clients.
• Proficiency in campaign development, including audience targeting, messaging, channel planning, and performance optimization.
• Proven ability to deliver campaign strategies that drive measurable results and a willingness to roll up your sleeves to bring them to life.
• Expertise in qualitative and quantitative data analysis, uncovering insights and identifying opportunities for growth.
• Strong storytelling skills with the ability to craft narratives that align with project objectives.
• Exceptional organizational skills and attention to detail when QAing deliverables to ensure alignment with strategy.
• Passion for exploring innovative campaign approaches, including emerging media and digital ecosystems.
• Ability to analyze performance data to evaluate campaign success and inform future strategies.
• Strong interpersonal skills to interface effectively with clients and senior executives, driving strategic decisions around key milestones.
• Confidence in presenting insights and recommendations clearly and persuasively.
• Commitment to fostering a culture of innovation, excellence, and accountability.
• Ability to thrive in a collaborative, entrepreneurial, and results-oriented environment.
• Talent for creating a fun, inspirational, and collaborative environment with cross-functional teams.

Born in 2001, Code and Theory is a digital-first creative agency that sits at the center of creativity and technology. We pride ourselves on not only solving consumer and business problems, but also helping to establish new capabilities for our clients. With a global client roster of Fortune 100s and start-ups alike, we crave the hardest problems to solve. With a remote-first approach to our people, we have teams distributed across North America, South America, Europe, and Asia. The Code and Theory global network of agencies is growing and includes Kettle, Instrument, Left Field Labs, Mediacurrent, Rhythm, and TrueLogic.

Striving never to be pigeonholed, we work across every major category: from tech to CPG, financial services to travel & hospitality, government and education to media and publishing. We value the collaboration with our client partners, including but not limited to Adidas, Amazon, Con Edison, Diageo, EY, J.P. Morgan Chase, Lenovo, Marriott, Mars, Microsoft, Thomson Reuters, and TikTok.

The Code and Theory network is comprised of nearly 2,000 people with 50% engineers and 50% creative talent. We’re always on the lookout for smart, driven, and forward-thinking people to join our team.