Associate Director, Paid Social

Code3 is a full-service marketing partner, powering better performance for digital disruptors and Fortune 500 leaders alike. It provides white-glove creative, media buying, and measurement services for brands across scaled digital and audience-based media platforms. Code3’s deep expertise drives business results and reveals actionable insights about customers and prospects. At a time when CEOs and CMOs are striving for greater control and transparency over marketing investments, Code3 stands out through its standards, accountability and expertise. That’s why top companies rely on Code3 to reach their most valuable prospects across digital, social, and emerging channels like audio and OTT.

The Associate Director, Paid Social is responsible for managing a team and delivering against paid social strategies, plans and buys against a portfolio of luxury clients. This individual is the key strategic leader on their assigned accounts and supports Client Partnership teams, social strategists and hands-on keyboard social experts to deliver client results. Operational excellence, strategic vision, and process orientation are key skills individuals in this role possess.

The primary functions of this supervisory role is to be a subject matter expert in paid social across market-leading and emerging platforms, to provide their team with the appropriate resources (trainings, tools, processes, etc.) to deliver against client paid social media goals, to hone in on growth and development of their team, and to collaborate with social team leadership on driving best practices, critical perspectives, and overall social POVs for Code3.

Note: Due to required in-person client meetings, this position is only open to candidates based in the New York City area.

What You’ll Do

• Leads paid social strategy across their clients including but not limited to media planning, learning agendas, A/B testing & implementation, lift study set up & analysis, campaign reporting & optimizations, and performance forecasting
• Trains their team in media planning and forecasting best practices, campaign architecture and build best practices, optimization of campaigns, and reporting and analysis of campaigns to drive efficiency through stronger, more strategic optimizations
• Helps to build and lead a team that delivers unbeatable paid social strategies and ad performance, inclusive of training, process enforcement, and innovation
• Provide critical perspective and stay ahead of platform updates, industry trends, and emerging technologies
• Manage a team of paid social experts, ensuring professional growth and best-in-class execution
• Supports on internal social team leadership such as agency POVs, processes, and team planning
• Attends in-person client and partner presentations and events once a week on average
  
  

Who Will Love This Role

• Passion for fashion, beauty and/or luxury brands
• A data-driven decision-maker passionate about exceeding client expectations
• A people person that enjoys close relationships with your team, partners and clients
• Someone able to manage multiple priorities in a fast-paced, high-performance environment
  
  

You Should Have

• 7 years of proven experience in developing paid social media plans, strategic presentations, and client buy-in of strategies. Must have at least 4 years of paid social buying experience and be comfortable in platform UIs
• Deep understanding of latest paid social product offerings and trends across all listed social media platforms: Meta, TikTok, Snapchat, Pinterest, YouTube, X, and LinkedIn
• Ability to lead a team by setting paid social strategy and direction, handling day-to-day deliverables, and delegating work appropriately across their team
• Excellent senior-level client presentation abilities
• Experience serving as an escalation point for clients, supporting with fire drills, strategic guidance, and growth
• Excel skills: comfort with pivot tables is a must
• Certifications in social media strategy are required, which could include Meta Blueprint Buying and Planning Certifications, Snap Focus, Google Analytics Certification, TikTok Media Buying Certification, etc.
• Experience in managing and elevating a team is a must
• Experience with luxury, fashion, and/or beauty brands is a plus
  
  

Perks And Benefits

• Full medical, dental, and vision benefits as well as generous retirement program
• Thoughtful parental leave and return program
• Flexible Time Off, holidays, quarterly Company “Recharge” Days, and holiday closure in December
• Ongoing learning and development opportunities
• Commitment to transparent DEIB practices
  
  

Code3’s people are what set us apart. We’re dedicated to hiring, retaining, and developing a diverse group of remarkable Coders because we know it’s the way things should be. By prioritizing our commitment to fostering an inclusive, equitable, and safe environment, we are living our mission of fueling the growth of our people. It’s this focus that empowers Coders to not only achieve great work for our clients, but also propel their own development forward and upward. We strongly encourage people from underrepresented backgrounds and all identities to apply even if you don’t feel that you meet all of the requirements above!

If you have any special needs that we can accommodate, please reach out to our team at recruiting@code3.com so we can make accommodations.

Salary Information: The base salary range for this position is $119,500 - $132,500 and is commensurate with candidate experience and location. The position also offers a bonus based on company and client success.