What are the responsibilities and job description for the Google Ads Specialist - Michigan (Metro Detroit area preferred) position at Cogent IBS, Inc?
Job Details
Cogent is seeking a full time or partime talented individual to become a valuable member of our dynamic team. As a Google Ads Specialist, you will play a crucial role in managing client projects and accounts, collaborating closely with project managers and account managers on a variety of initiatives, including search engine advertising, website development, and content management systems.
Location: Michigan (Metro Detroit area preferred)
Availability: Must be available during EST working hours.
Responsibilities:
Implement PPC Strategies: Manage campaigns across Google Ads, Bing, and other platforms.
Daily Account Management: Create keyword lists, structure campaigns, and handle targeting and display network tasks.
Strategic Recommendations: Provide insights on keyword opportunities and campaign structuring.
Communication: Keep the team and management updated on project development, timelines, and outcomes.
Collaboration: Work closely with team members to achieve client goals.
General Tasks: Understand budgeting, billing, media sheets, campaign setups (display, paid search, native), and demographic/geographic strategies.
Qualifications:
Experience: Minimum of 2 years in Search Engine Marketing (SEM) and Paid Search (PPC) is required.
Education: BS/BA degree or equivalent experience.
