What are the responsibilities and job description for the Director of Business Optimization - Sales position at Cogir Senior Living?

Job Description

THE COMPANY

Join our dynamic team at COGIR Management USA, a subsidiary of Canada's COGIR Real Estate. Specializing in modern aging management, we operate over 90 senior living communities across 11 states, encompassing over 11,000 units. Since our inception in 2018, we have seen robust growth through strategic acquisitions, including the notable Cadence Senior Living. Our goal is to further expand across the United States, building on our reputation as a national leader in senior housing. We are dedicated to delivering unparalleled care and amenities, fostering a thriving environment for residents and team members. Our culture is anchored in Human Focus, Creativity, and Excellence, and we are committed to continual improvement in the senior living industry.

THE POSITION

The Director of Business Optimization-Sales manages the sales and marketing initiatives for a group of senior living communities in an assigned geographic region. This includes developing strategic success plans based on outlined company goals that will promote revenue growth and improve customer experience within the region. This role will focus on the Cogir communities in South California. Specific responsibilities include business and market development, customer expectation management, management of area market research, strategic direction for promotion and advertising, revenue growth, and ongoing customer experience improvement.

The DBOS will supervise and develop the communities' sales directors, providing ongoing training, coaching, and mentorship. Specific core responsibilities include strategic and long-range planning, identifying appropriate advertising opportunities and collateral needs, coordinating lead-generating events, managing referral relationships, and other tasks necessary to meet overall marketing and solutions objectives and meet or exceed portfolio occupancy and revenue goals.

BENEFITS

Competitive salary, generous bonuses, and growth opportunities.
Heath, Dental, Vision, and Life insurance.
401K Plan with matching.
Paid Vacation and Holidays.
Employee Assistance Program, and more!

KEY RESPONSIBILITIES

Oversee the community solutions and marketing team members' daily activity and development.

Manage all aspects of solutions and marketing efforts for all assigned communities to grow revenue and maintain established occupancy goals.

Develop strategic and long-range business and market plans for each supported community with input and support from the Executive Director, corporate marketing, and operations teams.

Management of area market research, strategic direction for promotion and advertising to support revenue growth plans, and ongoing customer experience improvement.

Support referral relationships and other tasks necessary to meet overall marketing and solutions objectives to meet or exceed portfolio occupancy and revenue goals.

CANDIDATE QUALIFICATIONS and EXPERIENCE

A minimum of 5 years of progressive sales experience, preferably within the senior living or hospitality industry, with a successful sales leadership track record.

Multi-site / regional experience is a plus.

In-depth knowledge of sales strategies and methods.

A bachelor's degree in marketing, communications, business, hospitality, or a related field is preferred.

Experience with Yardi or similar CRM software is a plus.

Capacity to travel within the assigned region.

PREFERRED SKILLS

Strong analytical skills with keen attention to detail and proven problem-solving skills.

Excellent leadership, communication, and interpersonal skills.

Highly organized, with exceptional work ethic, self-motivation, and ability to motivate others.

Visionary leader with high integrity.

WORK SETTING

Travel expectation to communities in the portfolio : at least 65% (a minimum of 3 days / week).

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Director of Business Optimization - Sales

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