What are the responsibilities and job description for the Director of External Business Development and Events position at Cogir Senior Living?
People taking care of people, that's who we are and what we do at Cogir Senior Living!
What can you expect?
Cogir Senior Living is hiring an experienced, goal-driven, Director of External Business Development and Events for our premier senior living community, Cogir of Potomac
The Director of EBD and Events will be responsible for cultivating and nurturing relationships and partnerships with key local and industry professionals, paid and non-paid referral sources, and community representatives in the region, generating qualified leads to the community and enhancing brand awareness and positioning in the market. Reporting to the Regional Director of Business Optimization, the Director of EBD will create and execute a purposeful monthly and quarterly calendar of external and internal events captured and tracked in the community CRM (Yardi) daily. Working closely with the sales and operations team in the community and the regional and corporate marketing teams, this role will be pivotal in driving external business results that align with organizational occupancy and revenue goals.
Compensation includes a base salary and a generous, accelerating commission structure!
What Cogir has to offer you?
COGIR Management USA, headquartered in Scottsdale, manages over 90 senior living communities across 11 states, and we continue to grow. We are proud to be a leader in the senior housing industry, providing an exceptional quality of care, amenities, and team culture where our residents and team members thrive.
Our common goal is to make a positive difference in the lives of our residents today and in the future. Our team identity is based on three pillars: Human Focus, Creativity, and Excellence. We offer a unique lifestyle approach to our living situation and are a company committed to continuing to improve.
Apply today and become part of the Cogir Family!
J-18808-Ljbffr
What can you expect?
Cogir Senior Living is hiring an experienced, goal-driven, Director of External Business Development and Events for our premier senior living community, Cogir of Potomac
The Director of EBD and Events will be responsible for cultivating and nurturing relationships and partnerships with key local and industry professionals, paid and non-paid referral sources, and community representatives in the region, generating qualified leads to the community and enhancing brand awareness and positioning in the market. Reporting to the Regional Director of Business Optimization, the Director of EBD will create and execute a purposeful monthly and quarterly calendar of external and internal events captured and tracked in the community CRM (Yardi) daily. Working closely with the sales and operations team in the community and the regional and corporate marketing teams, this role will be pivotal in driving external business results that align with organizational occupancy and revenue goals.
Compensation includes a base salary and a generous, accelerating commission structure!
What Cogir has to offer you?
- Competitive wages, training, and growth opportunities.
- An inclusive, positive work environment where everyone has a voice.
- Health, Dental, Vision, and Life insurance.
- Paid Vacation, holidays, and sick leave.
- 401K with company match.
- Develop and implement a robust monthly external development and events plan for the community, consistent with the company's objectives.
- Design, implement, and facilitate the yearly strategic business development plan with input and support from the Executive Director, corporate marketing, and operations teams.
- Develop and manage the referral partnerships and track all activity in CRM.
- Maintain and/or improve community occupancy level and revenue production by developing more lead volume and generating strong, qualified leads.
- Conduct scheduled tours with key professionals and industry leaders.
- Provide weekly activity plans and reports with documented appointments, outcomes, and next steps.
- Have impeccable follow-up and communication skills.
- Maintain the community's Customer Relationship Management software (Yardi) accurately and timely.
- Participate in local and regional networking events, representing the community and company.
- Understand the community's care offerings, and Cogir programs that are differentiators to ensure proper placement and education out on the community.
- Participate in and represent the community in outreach events, networking meetings, tradeshows, and other community functions.
- Monitor and maintain promotional item inventory; assess print advertising needs.
- Manage social media accounts if applicable.
- Adhere to sales and marketing budget and provide input and accurate pricing information for ads, directories, social media advertising, event costs, association memberships, and all marketing and sales-related costs, working with community, regional, and corporate teams.
- A positive, curious, and dynamic leader who loves to engage with others daily.
- 3-5 years experience in senior living external business development and sales preferred.
- A bachelor's degree or equivalent combination of experience and education is required.
- Has a proven track record in achieving and exceeding sales goals.
- Ability to manage time effectively, high initiative, and good judgment.
- Demonstrate professional ethics with a positive attitude, exceptional verbal and written communication skills, and the ability to motivate others and work within a team environment.
- Proficient in Microsoft Excel, Word, Outlook, and CRM.
COGIR Management USA, headquartered in Scottsdale, manages over 90 senior living communities across 11 states, and we continue to grow. We are proud to be a leader in the senior housing industry, providing an exceptional quality of care, amenities, and team culture where our residents and team members thrive.
Our common goal is to make a positive difference in the lives of our residents today and in the future. Our team identity is based on three pillars: Human Focus, Creativity, and Excellence. We offer a unique lifestyle approach to our living situation and are a company committed to continuing to improve.
Apply today and become part of the Cogir Family!
J-18808-Ljbffr
