What are the responsibilities and job description for the Field Marketing Manager position at Cogir Senior Living?
THE COMPANY
Cogir Senior Living, based in Scottsdale, Arizona, proudly oversees a network of senior living communities spanning 11 states nationwide. As a trusted leader in senior housing, we are dedicated to growth while maintaining our commitment to exceptional care for our residents and a supportive, growth-focused environment for our team members. At Cogir, our culture is rooted in the core values of human focus, creativity, and excellence, which inspire us to continuously improve and achieve excellence in all we do. Join us in our mission to enrich the lives of our residents while building a meaningful and fulfilling career!
JOB SUMMARY
Are you a dynamic marketing guru who is a jack of all trades and thrives on blending the best of online and offline worlds? Do you love crafting strategic plans that drive awareness and conversion? If so, we have the perfect role for you! Our Field Marketing Manager will develop, implement, and manage fully integrated marketing plans for a group of Cogir Communities. The Field Marketing Manager will enhance our online and offline presence, engage with our target audiences, and drive leads. This role requires a creative thinker with a strong analytical mindset and a deep understanding of omnichannel trends, tools, and best practices.
KEY RESPONSIBILITIES
- Develop and execute comprehensive marketing strategies for each location to increase brand awareness, drive website traffic, and generate leads.
- Manage and optimize all marketing channels, including SEO, SEM, social media, email marketing, content marketing, and online advertising.
- Create and oversee content strategies that align with our brand voice and resonate with our target audience, including seniors and their families.
- Analyze and report on the performance of online and offline marketing campaigns using multiple CRM tools and provide insights and recommendations for improvement.
- Collaborate with the marketing, sales, and IT teams to ensure a cohesive and integrated approach to marketing.
- Stay ahead of industry trends and emerging technologies to ensure our strategies remain innovative and effective.
- Act as a brand ambassador, fostering partnerships with agencies, local vendors, and stakeholders.
- Plan and manage digital marketing budgets, ensuring cost-effective and impactful campaigns.
CANDIDATE QUALIFICATIONS and EXPERIENCE
- Bachelor's degree in Marketing, Communications, Digital Media, or a related field is preferred.
- A minimum of 5 years of experience in marketing, preferably within the senior living, hospitality, or healthcare industry.
- Proven experience in developing and executing successful digital marketing strategies.
- Proficiency in marketing tools and platforms, including Google Analytics, Google Ads, SEO tools, social media management tools, and email marketing software.
- Strong analytical skills with the ability to interpret data and generate actionable insights.
- Excellent written and verbal communication skills.
- Creative thinker with a keen eye for detail and a passion for innovation.
- Ability to manage multiple projects simultaneously and meet deadlines.
- Experience with website management and content management systems (CMS).
WORK SETTING
- In-person, Monday to Friday.
- Corporate Office in Scottsdale, AZ.
Apply today and become part of the Cogir Family!
