Senior Vice President of Sales

THE COMPANY

Cogir Senior Living, based in Scottsdale, Arizona, proudly oversees a network of senior living communities spanning 11 states nationwide. As a trusted leader in senior housing, we are dedicated to growth while maintaining our commitment to exceptional care for our residents and a supportive, growth-focused environment for our team members. At Cogir, our culture is rooted in the core values of human focus, creativity, and excellence, which inspire us to continuously improve and achieve excellence in all we do. Join us in our mission to enrich the lives of our residents while building a meaningful and fulfilling career!

POSITION OVERVIEW

The Senior Vice President of Sales will develop, implement, and continuously optimize sales systems, processes, and programs to ensure the effective execution of strategic sales initiatives company-wide. This role will focus on integrating sales strategies with operational functions, driving performance through the Operations team, and fostering a data-driven, results-oriented sales culture. The ideal candidate will have a strong background in sales leadership, proven experience in process-driven sales execution, and a deep understanding of aligning sales operations with broader organizational objectives.

KEY RESPONSIBILITIES

Sales Systems & Process Development

• Establish and refine scalable sales systems and processes to drive consistency, efficiency, and effectiveness across all sales functions.
• Implement structured sales workflows, CRM utilization standards, and best practices to streamline sales execution.
• Collaborate with Operations leadership to seamlessly integrate sales initiatives into daily community operations.
• Develop sales enablement tools and programs to enhance the efficiency of sales teams at all levels.
• Continuously assess and optimize the lead management process, ensuring maximum conversion rates.

Strategic Sales Execution

• Ensure that company-wide sales strategies are translated into actionable plans and implemented effectively at all locations.
• Partner with Marketing and Operations to align lead-generation efforts with conversion strategies.
• Develop regional and community-specific sales plans in collaboration with Operations to improve occupancy and revenue performance.
• Drive standardization and adherence to key sales processes, including Speed to Lead, follow-ups, and closing techniques.

Performance Management & KPI Optimization

• Define and implement key performance indicators (KPIs) to measure and improve sales effectiveness at the corporate and community levels.
• Establish and lead weekly performance review processes with Operations to assess sales execution, identify gaps, and drive corrective actions.
• Work with operations teams to optimize revenue, analyze performance data, and implement targeted improvement initiatives.
• Develop and oversee a structured reporting system that provides senior leadership with clear insights into sales performance, trends, and opportunities.

Operational Collaboration & Alignment

• Work directly with Operations leadership to ensure sales efforts are fully integrated with community management and service delivery.
• Establish cross-functional sales and operations task forces to address underperforming areas and implement targeted strategies for improvement.
• Drive adoption of standardized sales processes at the community level, ensuring operational teams are fully equipped to support sales objectives.
• Facilitate regular alignment meetings with regional and community leaders to reinforce sales priorities and address challenges proactively.

Sales Training & Development Programs

• Oversee the design and implementation of comprehensive training programs to enhance the effectiveness of sales professionals and operational leaders involved in sales execution.
• Develop and execute "train-the-trainer" programs to equip Operations leaders with sales coaching capabilities.
• Ensure consistent onboarding programs for new sales and operations team members to reinforce best practices.
• Partner with HR and Operations to build a culture of continuous learning and performance-driven sales execution.

Process Improvement & Best Practices

• Lead continuous improvement initiatives to refine sales methodologies, processes, and execution tactics.
• Identify and implement technology-driven enhancements to improve sales tracking, forecasting, and performance measurement.
• Standardize and enforce best-in-class lead management and sales conversion techniques across all communities.
• Oversee the development of sales resource libraries, including scripts, playbooks, and training manuals.

Leadership & Stakeholder Engagement

• Serve as the primary liaison between Sales, Operations, and Marketing to drive a unified approach to growth.
• Develop strong relationships with regional and community leadership teams, ensuring alignment and collaboration.
• Foster a performance-driven culture, providing mentorship and leadership to senior sales professionals and operational sales partners.

CANDIDATE QUALIFICATIONS and EXPERIENCE

Education:

• Bachelor's degree in business management, sales and marketing, healthcare management, or related field.
• Graduate degree preferred.

Experience and Skills:

• At least ten (10) years of progressive sales leadership experience, preferably in multi-location, service-oriented industries (e.g., senior living, healthcare, hospitality, or real estate).
• Proven ability to develop and implement scalable sales processes that drive performance through Operations.
• Deep understanding of sales analytics, CRM utilization, and performance tracking.
• Strong leadership and cross-functional collaboration skills, with the ability to influence and drive accountability across operations teams.
• Experience in sales training, enablement, and coaching to drive continuous performance improvement.
• Strong analytical mindset with the ability to interpret sales data and translate it into actionable strategies.
• Experience with Yardi or similar CRM systems is a plus.

Special Requirements:

• Must reside in the Phoenix Metro Area or be willing to relocate.
• The work setting is in-office, out of our corporate office in Scottsdale.
• Willingness to travel up to 50% of the time.

WHY JOIN COGIR SENIOR LIVING

• Mission-Driven: Contribute to creating meaningful experiences for residents, families, and employees.
• Growth Opportunity: Be part of a dynamic, expanding organization with room for personal and professional development.
• Comprehensive Benefits:
  • Health, dental, and vision insurance
  • Life insurance
  • Generous Paid time off
  • 401(k) with match