What are the responsibilities and job description for the Associate Director position at Cognitive Consulting?
Cognitive Consulting is a hybrid agency that blends art and science to provide customized solutions. We help our clients through every step of the marketing process, providing consultation, market research analysis, creative development, workshops, and marketing strategy implementation. Our work is holistic as we harness the left and right sides of the brain to provide comprehensive output, always tailoring methodologies to meet our clients' specific organizational needs.
KEY RESPONSIBILITIES:
- Collaborate with marketing and business leaders to understand strategic needs and develop appropriate research objectives and success measures
- Design all aspects of the qualitative and quantitative research process, including project methodology, proposal writing, and primary market research materials (e.g., questionnaires, discussion guides) to deliver on client needs
- Communicate methodological approach to stakeholders and gain necessary buy-in
- Lead all aspects of complex qualitative and quantitative research projects
- Analyze research data and integrate with other research and analytic insights
- Develop research findings and recommendations based on the insights
- Monitor industry trends and competitive offerings and incorporate into research findings and recommendations
- Work with marketing and business leaders to ensure recommendations are actionable and aligned with business priorities
- Monitor project finances to ensure budget stays on target
- Manage financial and business growth of accounts
REQUIRED SKILLS/EXPERIENCE:
- Minimum of 7 years of primary market research experience - MUST HAVE DIRECT MARKET RESEARCH EXPERIENCE
- Bachelor’s Degree or higher
- Experience, knowledge, and comfort in the pharmaceutical, healthcare, and/or medical device industry is a plus, but not necessary
- Sound understanding of research principles, designs, and methodologies for qualitative and quantitative research
- Capacity to oversee and direct multiple projects and team members
- Proven analytical and problem-solving skills
- Exceptional communication, both written and oral, and interpersonal skills
- Accustomed to consulting with and influencing senior leaders
- Ability and desire to think creatively, critically, and strategically
- Strong knowledge of Microsoft Office products, including Microsoft Word, Microsoft PowerPoint (data visualization skills a plus), and Microsoft Excel
- Experience in SPSS or similar software a plus, but not necessary