COLLEGE OF CHARLESTON is hiring : Director of Advertising and Integrated Media in

COLLEGE OF CHARLESTON Director of Advertising and Integrated Media in Charleston, South Carolina

Director of Advertising and Integrated Media (Re-Announcement)

POSTING INFORMATION

Internal Title : Director of Advertising and Integrated Media (Re-Announcement)

Position Type : Classified

Faculty / Non-Faculty / Administration : Non-Faculty

Pay Band : 6

Level : 5

Department : Office of Marketing and Communications

Job Purpose : The Director of Advertising and Integrated Media is a strategic thinker who develops, executes, and oversees comprehensive long and short-term marketing, communication and advertising campaigns that support the recruiting, retention and student-satisfaction goals of the university. This individual acts on behalf of the Office of Marketing and Communications and the College of Charleston, and makes complex decisions in collaboration with university colleagues and external vendors that have substantial impact on the revenue stream of the university.

Minimum Requirements : Bachelor's degree and a minimum of three years of progressively responsible and relevant professional experience in formulating digital marketing and advertising strategies, and executing campaigns through an array of channels such as email, digital displays, search, social media, retargeting. Must have significant digital content creation and copywriting experience in digital and print marketing media, as well as knowledge of all phases of the creative process. Must have demonstrated understanding of digital marketing and communication metrics, reporting and analysis. Candidates with an equivalent combination of experience and / or education are encouraged to apply.

Required Knowledge, Skills and Abilities :

• Knowledge of marketing techniques and strategies, and the ability to develop, manage and execute ideas, and modern marketing themes and strategies from concept to completion.
• Ability to apply market research and mixed media concepts to comprehensive and complex marketing, communications and advertising projects.
• Demonstrated ability to plan, write and edit marketing copy and manage multiple marketing and communication projects.
• Experience with multimedia marketing techniques.
• Ability to lead and work well with others in a team environment and under deadline pressure.
• Strong initiative and ability to work independently without close supervision.
• Proficiency in Mac software, including word processing and graphics software, electronic marketing techniques and experience with Adobe and Canva.
• Knowledge of and experience using new media to achieve marketing and communications goals.
• Ability to write clearly and concisely, and on deadline.
• Broad working knowledge of digital marketing, customer segmentation methodology, engagement analysis and metrics reporting, as well as a solid understanding of digital marketing and social media advertising analytics.
• Understanding of enrollment marketing in general, and higher education in particular, is preferred.

Additional Comments Regarding Position : This position is eligible for part-time telecommuting.

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