What are the responsibilities and job description for the US Personal Banking - Head of Prospective Customer Decisioning and Branded Cards & Lending Analytics position at College of Charleston?
U.S. Personal Banking serves our home market with the largest consumer wallet in the world. We offer branded cards, retail services, and retail banking. Citi Branded Cards provides payment, credit, and unsecured lending solutions to consumers and small businesses, with 35 million accounts in North America. With a wide range of proprietary cards, co-branded cards with leading brands, and innovative lending solutions, we have a full spectrum of client-centric payment and lending products and features.
If you are interested in applying for this job, please make sure you meet the following requirements as listed below.
The U.S. Personal Banking Analytics (USPBA) team, which unifies Cards, Retail Bank, and Digital analytics, will collaborate with the digital delivery, marketing, technology, and product teams, to scale this data-driven strategy. USPBA will drive best-in-class digital analytical sophistication that ingests real-time data and engages prospective and current customers in a contextual, personalized manner powered by advanced analytics insights.
The 'Head of Prospective Customer Decisioning and Branded Cards & Lending Analytics' will be a key member of the USPBA leadership team and play an integral role in delivering top-tier analytical sophistication. This leader will be responsible for balancing a customer journey approach to analytics while ensuring healthy channel & product level engagement. As such, this position has a dual role of driving strategic insights to acquire new-to-bank customers as well as building and maintaining a strong partnership with the U.S. Cards Leadership Team to ensure USPBA is shaping and meeting their analytics needs. The ideal candidate will have a proven record of accomplishment in both analytics and delivering value through the implementation of strategic marketing efforts that stimulate customer acquisitions. This role will report directly to the Head of US Personal Banking Analytics.
The scope of the role includes, but is not limited to (Across all US Personal Banking) :
- Build advanced analytics platform to attract new-to-bank customers through customized offers at a cost-efficient price point.
- Deliver onboarding customer experience analytics to ensure significant improvement in conversion funnel and mitigation of attrition during onboarding as well as early tenure of customers.
- Develop pricing and product analytics based on data-driven segmented insights on price as a tool to improve conversion.
Qualifications :
Education :
This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.
Job Family Group : Decision Management
Job Family : Business Analysis
Time Type : Full time
Primary Location :
New York, New York, United States
Primary Location Salary Range :
250,000.00 - $500,000.00
Citi is an equal opportunity and affirmative action employer.
Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Citigroup Inc. and its subsidiaries ("Citi") invite all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation to use our search tools and / or apply for a career opportunity review Accessibility at Citi .
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Salary : $250,000 - $500,000
